Great to ensure trustworthiness of your data.
To support a wide variety of customer journeys, we collect user behavior data from our apps, backend, and external services. mParticle …
Overview
What is mParticle?
The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile…
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What is mParticle?
The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.mparticle.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
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- Integrations
- Tech Details
- FAQs
What is mParticle?
mParticle Video
Learn what mParticle is and how it can help your team simplify your customer data infrastructure today!
mParticle Integrations
- Amazon Advertising Sponsored Products
- Shopify
- Aarki
- Adobe Target
- Algolia
- Airship
- Amazon Redshift
- Bluecore
- CleverTap
- Epsilon Publishers
- Dynamic Yield
- Emarsys
- Google Analytics
- Google BigQuery
- Iterable
- Kissmetrics
- Looker
- Microsoft Azure
- Marigold Engage by Sailthru
- Twilio SendGrid
- Snowflake
- Tapjoy
- Treasure Data
- Webtrends Analytics
- Zendesk
- Wootric
mParticle Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.
Reviewers rate Support Rating highest, with a score of 8.
The most common users of mParticle are from Enterprises (1,001+ employees).
Comparisons
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Reviews and Ratings
(23)Attribute Ratings
Reviews
(1-10 of 10)Companies can't remove reviews or game the system. Here's why
May 22, 2023
Great to ensure trustworthiness of your data.
- Ensure trustworthiness of data.
- Connect different data sources at a central point.
- Allow to define where data should be sent to.
- Debug any data related issues that come from bugs in internal or external services.
- Some documentation can be improved — incredibly best practices when connecting external services.
January 24, 2023
A good starting point for understanding the power of CDP
- Audience creation
- Data forwarding
- Data governance
- ID Sync
- The lag is really bad. There is no way to do real-time targteing
January 17, 2023
mParticle Review
- Ease of setting up connections
- Consistent data flow
- No missing data issues
- Support - often times it feels like they're trying to create a sales opportunity rather than actually provide support - whether it's technical or non-technical.
- Some connection setups are not as consistent with respect to the procedure of setting up the connection, e.g. setting user identities in Braze.
- Audiences...definitely not as robust as Amplitude
January 17, 2023
Great Product, Great Team
- 200+ Integrations
- Flexibility around what data to send (filters, rules, AWS Lambda)
- Data Plans and data quarantining
- UI improvements
- More advanced querying interface within the UI
- Livestream for production data
January 16, 2023
MParticle - works well overall for our particular use case
- Easy to use
- Links to multiple platforms
- Good customer service
- could have a better troubleshooting guide
- errors aren't explained well
- the monthly limits based on MTUs
January 15, 2023
Great value, excellent customer service.
- Audience segmentation
- Server data ingestion
- Client services
- Lookback window for events
- Number of audiences available
November 01, 2022
mParticle is a great choice for a CDP
- Great Accelerator program for Startup companies
- Best-in-class customer/technical support
- Easy management of inbound & outbound data stream integrations
- Debugging data issues via the dashboard
- Audience/dashboard functionality
- Moonshot: Being able to express integration configuration via code!
October 19, 2022
Its great... If you use it 100%
- Forwarding Data.
- Built in connectors.
- Easy to use interface.
- UI for events for customers takes time to update, its unreliable.
- Hard to inspect the data once its inputted.
- Not possible to link data with other non-customer related data.
October 19, 2022
mParticle solves critical data needs and helps you get the most from downstream vendors.
- Collect customer data from multiple sources.
- Integrated with wide breadth of vendors and verticals.
- Helps track unregistered user data into registered user data.
- As more partners are integrated often takes communication between both companies to properly implement. Helping solve more of this cross-communication tech implementation through more detailed documentation would smooth the process out even more.
October 11, 2022
mParticle Experience Assessment
- Data availability.
- Data governance.
- Data accuracy review.
- Having more analytics features to transform variables.