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Great For Frequent Send, Not a Fit for My Smaller Org Currently
June 14, 2022

Great For Frequent Send, Not a Fit for My Smaller Org Currently

Anonymous | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Overall Satisfaction with Newswire

My organization utilizes Newswire for major brand announcements to amplify our organic channels in hopes of securing additional storytelling partners. Newswire allows us to try to seamlessly forge regional and national PR connections for an organization that does not have community PR ties or hasn't utilized them recently. It helps our small team, work like one that is a little larger.
  • national media connections
  • regional media connections
  • easy user-interface
  • helping to identify media outlets based on keywords
  • being more cost effective for orgs
  • offering entry level pricing
  • increased brand awareness
  • minor SEO bump
  • PR connections
It has a nice user-interface, rating it a 4 because the ROI not meeting brand expectations does take away from useability in my opinion
Newswire was much more cost-effective that Critical Mention for our sparse sending schedule

Do you think Newswire delivers good value for the price?

No

Are you happy with Newswire's feature set?

Yes

Did Newswire live up to sales and marketing promises?

No

Did implementation of Newswire go as expected?

No

Would you buy Newswire again?

No

For orgs sending regular brand updates, this is a perfect service to utilize to help blast those announcements to a broader media listing. If you are providing a full media packet typically, this would be a great place to host them as well. For smaller orgs sending maybe one or two PRs a year, from my experience my team found it hard to get traction and attention vs a traditional hand-sending method. It was a nice way to subsidize those efforts, but not as effective for my team.