Item: ON24
Rating: 9
Author: Dean Shaw

Use Cases and Deployment Scope

We use ON24 as the platform of our external marketing webinar strategy. It is used Globally for external Marketing webinars. ON24 allows us to present a more compelling webinar experience for our attendees and is a critical component to our overall external marketing strategy. It is a simple tool for both presenters and attendees to use and offer many widgets to increase engagement. It also has a fairly robust reporting tool which help us drive insights and KPIs for our webinar program.

Webinar Use Case

Lead generation
Training

Pros and Cons

Simple to use for both presenters and Attendees
Drive good engagement during webinars
Excellent reporting tools to drive insights and KPIs
Easily integrated into other 3rd party tolls like SalesForce
Customer support is awesome

Language support is somewhat limited.
Ability to segment aggregated reporting could be better.
My Webcast interface should have options on what to display.

Integration to CRM & Marketing Automation

We have a homegrown CRM which is infamous for not playing nicely with 3rd party tools and we have had difficulties doing even simple integrations with the ON24 platform. This however is more of an indictment of our tools as opposed to ON24 which is very well suited to integrated simply and cleanly with more standard CRM tools.

Reliability and Availability

We haven't had any issues with up-time and ON24 has, so far, proven to be very reliable. We sometimes run into issue on wi-fi depending on the demand on the network at the time of a webinar. Given that we always ask that presenters be on a hard connection to ensure optimal reliability and quality.

Return on Investment

It's too early to tell the ROI impact as we just started with ON24 in February 2019. Early ROI numbers are inline with previous solution (WebEx).
Customer engagement with our attendees is much improved and feedback has been very positive.
Feedback from internal marketing folks is also positive based on the robust reporting we can now deliver.

Alternatives Considered

Webex Events

On24 is a more modern, engaging platform as compared to WebEx. We have seen a positive reaction from both attendees and INternal stakeholders compared ot WebEx and it has reinvigorated our webinar program.

Other Software Used

Sprinklr Care, Google Analytics Premium, Influitive AdvocateHub

Likelihood to Recommend

- Very good and straightforward for serving as the backbone of a corporate webinar program.
- Lots of rich features (widgets) that allow for a customized webinar experience.
- Excellent reporting capabilities to help drive insights and KPIs.
- Not as robust as it could be for global deployments as language support is somewhat limited.

ON24 - A simple and effective tool to drive your webinar program to new heights!

Overall Satisfaction with ON24