Great UI, Customization Opportunities, and CRM Integration
June 19, 2019

Great UI, Customization Opportunities, and CRM Integration

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

We use ON24's Webcast Elite platform to produce our webinar series, which usually deploys 6-10 webinars per year. We also use the Scribe integration tool to get proper Salesforce analytics and syncing.
  • The process of creating a webinar template is easy and simple to copy over to future events.
  • The question/answer UI is intuitive and well thought out.
  • The Salesforce and social media integration APIs make things very convenient for us.
  • The most glaring issue we experienced was when the audience allowance numbers were reduced, and we found out by accident on the day-of our webinar. The only reason we didn't end up hosting an event where 4/5ths of our audience was unable to join us because of the new secret cap was the quick work of the ON24 distributor, the Streaming Network.
  • Sometimes, when duplicating an event in order to create a future event, it duplicates twice.
  • Occasional audio problems when recording an event without a hardline internet connection.
  • It would be nice to be able to edit the section titles/headers on our registration page.
We use the Scribe plugin to deliver leads into Salesforce from the ON24 registration pages for our webinars. It works well in that duplicate records are not created, and the engagement data is shown directly on the SF contact records. It is thus quite helpful with lead scoring and lead grading in our CRM, as well as with lead generation for new records.
As I marked down in the "cons" section, the fact that an audience cap was placed and we weren't notified was a huge detractor. Aside from that, we haven't experienced any issues with the ON24 availability, but also haven't really been in touch with them much, having dealt almost exclusively through the third party provider, Streaming Network.
  • It's become much easier for our marketing and sales teams to use the Reporting Dashboard to follow up with prospects and customers who attend our events.
  • We don't have to dedicate a resource to manually adding hundreds of leads to our CRM for each event we run.
  • The customization opportunities allow for great brand exposure with our audience.
Go-To webinar was a dog's breakfast and would never recommend. The UI is not intuitive for someone who isn't a pro, the opportunities to customize the aesthetic are limited, and the audio connection is horrible. The feature that allows a pre-event recording to be played instead of a live event is clunky and often broken. ReadyTalk was wonderful, and I used it at my last company.
Having only used it to run a webinar series, this is rather a moot question. Would recommend for webinars but I don't have experience using other features.

ON24 Feature Ratings

Audience polling
Branding options
Integration to Marketing Automation
Participant roles & permissions
Confidential attendee list
Calendar integration
Record meetings / events
Event registration