Marketing automation could be better, usage and looks are great.
May 26, 2021

Marketing automation could be better, usage and looks are great.

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

The main use of ON24 is within the Marketing department, the complete set up of webinars and being the host of a webinar are all part of the Marketing team. The speakers of our webinars are colleagues from the Marketing department and also colleagues from other departments are joining. One of the problems it addresses is to cover some brand awareness and lead generation.
  • The webinar experience: As a user being able to move all the widgets as how you like to see them (moving them to another part of the screen, re-sizing).
  • The quality: Thinking of how smoothly it runs as a visitor, sound, and video without interruptions.
  • Easy set up of webinars, registration page, emails, and the webinar itself.
  • Hubspot integration: Really basic fields of data, the detailed information needs to be imported manually. Also, the standard fields need to be mapped, there is no native integration with Hubspot.
  • The package they sell: Selling a package with hundreds of fields, however, they are not available. After speaking with a lot of contacts to get it solved, we now have some fields automated.
  • Customer service: Could be better to get the setup and Hubspot integration solved. We really needed to push them to help solve issues.
  • For us, it's mostly used as brand awareness.
  • Top of the funnel lead generation.
  • Integrate with CRM/marketing automation software
  • Track registration and attendance
  • Enable sales follow-up
  • Identify and track top-engaged accounts
With the start of the pandemic, all our physical events were canceled, and in order to meet our goals on lead generation (via events), we needed to have an alternative. For the first few webinars, we used Zoom, which doesn't give the best quality to many participants. With the use of ON24, we didn't have this problem anymore.
The big increase of users due to the pandemic was a bit too much. But after some time, everything worked fine in the end.
I can't really compare those products with ON24 since the use case for the other products is less complicated. After using ON24 for a few webinars it's really easy to use. To compare ON24 and GoToWebinar: the whole look and use case of ON24 is way better, GoToWebinar feels like a cheap solution (by the looks). To compare ON24 and Zoom, ON24 is a webinar platform and Zoom is not. It's good for calling and sharing your screen but not to host a webinar with 100+ participants.
In general, ON24 is a great webinar platform, using the platform is really easy and the quality is really good (besides a 4-5 second delay of a new slide). Also, the many functionalities it offers (especially compared to their competitors). The package you buy, ask questions if there are for example hundreds of fields of data that can be integrated or are there just a few and the rest needs to be done manually, or you will need to buy an expensive additional package.

ON24 Feature Ratings

Audience polling
Branding options
Integration to Marketing Automation
Participant roles & permissions
Confidential attendee list
Calendar integration
Record meetings / events
Event registration