Item: ON24
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

ON24 is used as an engagement platform. It provides the ability to have high-quality engaging webinars while being able to save templates and reuse assets. It’s allowed us to scale our program dramatically and increase engagement with webinar-specific tools. The ideal use case is for one to many webinars.

Pros and Cons

Engaging Webinars
Quality Video
Helpful Support

Webinar UI
Control of Prerecorded Events
Email Setup Difficult

Return on Investment

Scaled Webinar Program
Increased Engagement
More Conversions

Use Cases for Analytics Insights

ON24 analytics gives you what you want at a top level, but exporting it into marketing automation is key to getting the value out of the data. Make sure to get all the data possible as it can really help expand your programs.

Innovation

ON24 has let me get to work on other projects while webinars turned from a chore to a lesser chore.

Scalability

It’s turnkey and it does a few things extremely well. Trying to do anything else is risky.

Alternatives Considered

BlueJeans Events, Webex Events and Microsoft Teams

It does webinars better than any other platform.

Key Insights

Do you think ON24 delivers good value for the price?

Yes

Are you happy with ON24's feature set?

Yes

Did ON24 live up to sales and marketing promises?

Yes

Did implementation of ON24 go as expected?

Yes

Would you buy ON24 again?

Yes

Other Software Used

Salesforce Marketing Cloud Engagement, BlueJeans Events, Webex Events

Likelihood to Recommend

It’s best when you’re doing something you’re comfortable with and follow a checklist. You get the most out of it when you’re comfortable, able to use the UI, and make sure everything is triple-checked. It’s at its worse when you skip any steps, forget any settings, don’t validate your previews, and run into any issues. When it works, it’s perfect, when it doesn't, you have to call support.

ON24 is the Webinar Platform

Overall Satisfaction with ON24