Best for demand generation.
May 27, 2024
Best for demand generation.
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with ON24
We use ON24 to host all our virtual events, from training sessions to traditional webinars and round tables. ON24 helps us keep track of leads and engagement and enables us to weave in calls-to-action organically and the next steps so we can help folks progress throughout the funnel. We needed something integrated with HubSpot, so we went with ON24. We use the integration to inform lead scoring and sales follow-up within the CRM.
Pros
- HubSpot integration.
- In-event CTAs.
- Production and flow.
Cons
- The UX is a bit old school - could use a refresh in look and feel.
- It would be great if they could pass over more details to HubSpot.
- We increased the number of demo requests after an event with in-event CTAs.
- We enhanced post-event follow up with HubSpot integration.
- We've generated more rev as a result of the above.
We send a post-event survey after every event that includes a CTA to book a meeting, and we pass along that engagement to the BDR team for action. We also understand which content resonates by looking at the clicks on related resources during an event. It is great!
We haven't even scratched what we can do with ON24. I look forward to testing more in-event polling, more embedded video moments, and more in-app scoring and experiences to encourage folks to continue to engage with our content.
- Splash Event Marketing Platform and Zoom Events & Webinars
ON24 had the best CRM integrations and just marketing in mind, in general, more than the other options.
Do you think ON24 delivers good value for the price?
Yes
Are you happy with ON24's feature set?
Yes
Did ON24 live up to sales and marketing promises?
Yes
Did implementation of ON24 go as expected?
Yes
Would you buy ON24 again?
Yes
Comments
Please log in to join the conversation