Score 5.0 out of 10


What is Opal?

Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target...
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Recent Reviews

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Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $10,000 per year
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Product Details

What is Opal?

Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice.
  • Plan every facet of the brand experience, to ensure consistency throughout every moment and across every channel.
  • Create content exactly how its audience will experience it in market.
  • Calendar work in a central, visual hub to maximize impact in market.
Opal helps customers achieve:
  • faster content creation
  • faster marketing approvals
  • ROI through time saved

Opal Features

  • Supported: True-to-life content previews
  • Supported: Shared visual calendar
  • Supported: Auto-build marketing presentations
  • Supported: Free-form space for interactive briefing and brainstorming
  • Supported: Chat and activity logs
  • Supported: Custom campaign and content templates
  • Supported: Collaboration via workflows and approvals
  • Supported: Historical record of all campaigns and content

Opal Screenshots

Screenshot of Preview content exactly as it will appear in market to the audience. Collaborate with teammates and track changes in the  Chat & Activity window.Screenshot of View scheduled Moments across all campaigns on the Calendar -- by day, week, or month.Screenshot of Plan marketing content and campaigns using Boards, a free-form space for brainstorming, briefing, and scenario planning.

Opal Video

Opal Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS
Supported LanguagesEnglish

Frequently Asked Questions

Opal starts at $10000.

Airtable, Asana, and monday marketer are common alternatives for Opal.

The most common users of Opal are from Enterprises (1,001+ employees).

Opal Customer Size Distribution

Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)30%
Enterprises (more than 500 employees)70%
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Reviews and Ratings


Attribute Ratings


(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
Kenji Onozawa | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Opal is great for content collaboration among teams (internal stakeholders and creative teams), planning and giving vision to entire groups of upcoming campaigns and key moments within those campaigns. A lot of companies become very siloed and a tool like Opal really breaks them down, allowing everyone to be on the same page with aligned messaging, all while being in sync together.
  • Providing teams with visibility: everything from the 30,000-foot view to the in-the-grass details. People who need to see, coordinate and communicate over campaigns can do it easily within Opal.
  • Alignment and efficiency: Great workflow processes whether you need to set up approval systems or need to organize different items.
  • Opal is quite flexible and easy to use; it really is intuitive.
  • I would love it if Opal integrated social publishing into their tool.
  • It would be beneficial if at least some basic analytics were brought back into the tool so we could then review content performance within the same tool as creative teams.
  • I've felt like at times the process of creating and sharing presentations was a bit tedious. It'd be nice if was a bit simpler.
I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
  • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
  • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
  • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
I've used Percolate and it's said to be a competitor of Opal, but in reality, it's a tool I've struggled with. It's fine for day-to-day scheduling and publishing, but lacks the flexibility and functionality of Opal. Opal really feels like it was built by storytellers where Percolate feels like it was built purely by an engineering team.
December 07, 2018

Going social for Opal

Teena Thach | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
[It's being used] For social content posting and planning.
  • Scheduling social posts
  • Communicating with your team
  • Planning ahead
  • Late alerts in emails when things are posted
It's definitely great for marketing and scheduling content ahead. Opal can connect to Facebook, Instagram, Twitter, Pinterest and Snapchat, so that's a plus when you're working on social media marketing. It's easy to organize and communicate with your team.
  • Always ahead of the game when it comes to planning
You get for what you paid for. Opal has more features.
Kelly Rigotti | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Opal as a content planning, scheduling and collaboration tool. It is used most heavily by the social media teams within the organization (global and field) and helps us plan content before we publish it via Sprinklr. We also use it as a visibility tool for campaign content, or awareness of when new assets or web pages go live.
  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
  • Opal needs to make it easier for people who are not users of the platform to get information into the platform. For example, using a submission form tied to Opal would allow people to submit content to the team without needing to have a seat.
  • Opal needs to make it easier to view the content if you are not a user. Right now there is only one kind of seat license: user, and it would be great to have different seat types for different kinds of users.
I have been using Opal for more than five years, both in my current company and at a previous company. I think Opal is a great collaboration and planning tool and I highly recommend that any large social media team, or diverse group of content creators and publishers uses it.
  • Opal helps us with visibility and content sharing, so that teams have greater awareness of assets that have already been created, meaning they can leverage them instead of creating net new.
I have used Kapost, which has a better editorial calendar sharing functionality for non users, but which is not as good for social, content planning or publishing.
Opal users sit across a multitude of roles within the marketing team. The heaviest users are social and content marketers, but we have channel, product, content and event marketers who use it as well.
Our social media team does most of our adhoc in-house training and support. We also point people to Opal's excellent training and support resources-- they have some of the best in the business.
  • Social media planning and publishing
  • Content collaboration and planning
  • Visibility into new initiatives and published content
  • We have started to use it to plan website copy and approve assets for our Resource Center.
February 18, 2016

Can't live without it.

Score 10 out of 10
Vetted Review
Verified User
I recommend Opal to clients for use in their digital departments, and then help to oversee execution of day-to-day social and digital programs, using the tool for collaboration and planning.
  • Extremely intuitive and streamlined
  • Easy to collaborate within the tool, as well as share information with partners/leadership who do not have direct access, when needed
  • Highly visual, allowing content planners to see exactly how posts will be viewed by the consumer when published
  • Collaboration is a breeze with easy communication, approvals, and file sharing capabilities. Everything happens in real-time.
  • Very quick and responsive platform - no lag or long load times
  • Allows for formats beyond just social - email, website updates, etc. to collaborate across all departments, even beyond digital.
  • Makes tracking content across dozens of platforms easy with labels and storylines that allow users to slice and dice the content they see in any way to view only what's relevant at the moment.
  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
If a team can afford to pay for Opal and dedicate resources to properly onboard everyone and maintain organization, I'd absolutely highly recommend it.
  • Day-and-night difference in employee efficiency in content planning, reporting on content plans, and even small things like file-sharing and tracking assets/versioning.
  • Ability to transition from reactive content posting to proactive content planning
  • Fewer errors due to established approvals process
  • Better collaboration with agency partners for more effective and timely paid content promotion = increased ROI.
  • Increased efficiency means the ability to post more content and be more targeted = increased ROI.
Opal is the most streamlined and visual of the options I've seen. In a high-speed industry where collaboration platforms MUST work quickly and be highly visual, the platform's attention to UX is a game-changer.
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