M Review
March 03, 2014

M Review

Anonymous | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Overall Satisfaction with OpenX

Used by certain departments for trafficking or reporting purposes and addresses the needs especially for smaller businesses.
  • Tool quickly identifies how to link zones
  • Able to create placements quickly
  • Easy to use the UI
  • UI makes sense but needs a revamp
  • Have to drill down into placements, creatives, etc
  • Increased efficiency for my clients
  • DoubleClick,OAS,Adtech,zedo
I do not use OpenX as much as I do other tools that are out there in the market these days. It is a solid system which is definitely better than some that are out there, but it needs to become a bit more competitive in my opinion to keep up with the other leaders that are out there.
Feel that this is best suited for smaller businesses or for specific types of media as there are other ad servers out there which are more robust at this time.

Using OpenX

My company continues to use OpenX since we have a great deal of clientele that utilizes the tool.