Decent but did not exceed expectationshttps://www.trustradius.com/ad-serving-retargetingOpenXUnspecified7.4291012014-03-07T20:48:35.050Z
March 07, 2014
Decent but did not exceed expectations
Score 7 out of 101
- Ad Server
We brought OpenX on as an ad server because another portion of our company was using them as a publisher platform. We were able to get a significant discount by utilizing OpenX. We used it across my department in order to run ad campaigns.
- Increased my teams technical knowledge
- Got us up & running quickly, allowing us to start generating site traffic.
- Allowed us to improve clients experience with detailed reporting
OpenX probably falls in the middle. I've used MediaPlex, APN & Sitescout. OpenX is probably the second easiest to use.