TrustRadius
Decent but did not exceed expectations
https://www.trustradius.com/ad-serving-retargetingOpenXUnspecified7.429101
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March 07, 2014

Decent but did not exceed expectations

Score 7 out of 101
Vetted Review
Verified User
Review Source

Modules Used

  • Ad Server

Overall Satisfaction

We brought OpenX on as an ad server because another portion of our company was using them as a publisher platform. We were able to get a significant discount by utilizing OpenX. We used it across my department in order to run ad campaigns.
  • Good customer service
  • Good tech support
  • Thorough
  • Integration process was long & arduous
  • Had attribution issues initially
  • Could not properly integrate piggyback pixels
  • Increased my teams technical knowledge
  • Got us up & running quickly, allowing us to start generating site traffic.
  • Allowed us to improve clients experience with detailed reporting
OpenX probably falls in the middle. I've used MediaPlex, APN & Sitescout. OpenX is probably the second easiest to use.
I'd go with an easier to use interface
While I didn't think it was the best solution for ad serving capabilities, I've heard it is great for publishers. Just make sure to ask as much as you can upfront & request in person training