Easy to use, easy to set-up, easy to get assistance
July 24, 2013

Easy to use, easy to set-up, easy to get assistance

Vince Ginsburg | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction

Pros

  • Used for website A/B and multivariate testing
  • Great for non-programmers to use
  • Very easy to implement
  • Great customer and tech support

Cons

  • While it does provide API and direct jQuery access, some programmers could possible feel that this solution is a little too "on rails" for them.
  • Not originally designed for Responsive Design websites, however workarounds and user techniques do exist
  • Great for small but rapid A/B and multi-variate testing
  • Greatly aided user engagement on critical pages by experimenting with variations of key UI elements (buttons, modules, user forms, etc.)
Literal drag-and-drop user controls in making page element variations make using this service a breeze for non-programmers. This greatly frees up time from engineers who would otherwise be called away to implement desired code changes.

Built-in analytics are comprehensive and already bundled in neat, presentable formats (in addition to being exportable).

A fantastic tool for startups, individuals, and even many enterprise businesses.

Customer and tech support are friendly and prompt. Their site has a user-submitted database of common questions and tips-n-tricks. Their API and code access ought to satisfy even the most hands-on of engineers.
A great service that takes a complicated task and simplifies it to its most base needs. With this, anybody ought to be able to get a worthy A/B testing schedule up and running in no time.

Comments

More Reviews of Optimizely Web Experimentation

  1. Home
  2. A/B Testing Tools
  3. Optimizely Web Experimentation Reviews
  4. User Review of Optimizely Web Experimentation