Optimizely is for beginners and experts
Overall Satisfaction
Pros
- The product makes A/B Testing easy.
- The technical support staff is very quick to respond and very helpful.
- Most things require no knowledge of html, java or CSS.
Cons
- There are discrepancies between the Optimizely visitor count and Google Analytics. I have been unable to resolve why these differences occur. The differences are small except with regards to mobile traffic.
- I am not convinced the mobile tracking works as intended. Differences with Google Analytics are fairly large.
- The product has allowed us to quantify $500k in revenue gains and saves (not implementing poor test outcomes). This number is soft, and will certainly decrease as gains become harder to realize.
Product Usage
3 - Web Analytics.
3 - The people that use the platform are the ones who support it. IT does not need to support this system.
- A/B Testing.
- Conversion Rate Optimization.
Evaluation and Selection
This was our first A/B Testing platform.
I was not part of the implementation. The decision to go with Optimizely was made before I began working here.
Implementation
- Implemented in-house
I was not a part of this, but I know we implemented it by simply adding a script to each of our webpages. We even supplement the tests with in-house conversion data through a nightly feed. I'm not sure how difficult this part of the implementation was.
Training
- Self-taught
The program is very easy to learn, and as more difficult tests are implemented, they have been very helpful in guiding us along the way.
Configuration
We have in-house (off-site) conversion data that we tie back to tests. This is accomplished through a nightly feed of data to Optimizely and helps us with test results.
Support
Not Sure - We have purchased the platinum version. I'm not sure what level of service comes with it, but we have had outstanding service from Optimizely's staff. They are very knowledgeable and responsive.
Usability
Reliability
Integration
- Google Analytics
- In-house data
- clicktale
This was fairly simple to implement.
- Data warehouse
We are in the early stages of thinking about this. Ideally it would be nice to get clickstream data into our data warehouse from Optimizely tests.
Comments
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