Great product, amazing team perfect for A/B testing
July 31, 2015

Great product, amazing team perfect for A/B testing

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Optimizely

We decided to start using Optimizely to increase our A/B testing velocity. We already had an internal tool but it was not flexible enough to be able to run the number of experiments that we wanted to run and have the flexibility to turn on/off experiments out of the release cycle. We have an entire team dedicated to A/B testing with engineers, QA, and a product manager and designer. The team is responsible for the implementation of all our A/B tests; with Optimizely or our internal tool. I am the product owner and I am the person who interacts the most with Optimizely but everybody in my team uses it on a weekly basis.
  • Product is very easy to implement and to ramp up with. Even non developers can use it.
  • Extremely easy to manage your experiments, to turn them on/off and dashboard very user friendly.
  • Great capability for user targeting, traffic allocation, etc.
  • Reliable analytics tool (they've made a lot of progress in 2015 with their new results page).
  • Amazing team, very nice to work with, always on top of things and very efficient technical support.
  • Using Optimizely has enabled us to double our testing velocity.
  • We also use optimizely for promotion campaign or quick bug fixes.
  • Sometimes the software can be slow, the dashboard takes some time to load, etc.
  • We still use our internal tool for more complex tests with back-end part.
  • I am still paranoid about the flicker and don't use Optimizely for big tests if it is above the fold.
  • Higher testing velocity
  • Shorter lead time to start a test
What kind of tests do you want to run? Quick Front end changes or big layout changes?
Do you have another tool for back-end tests?