Optimizely Should Be Your Testing Software of Choice!
August 03, 2015

Optimizely Should Be Your Testing Software of Choice!

David Shaw | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Optimizely

Optimizely is used to trial potential changes to our website so that we can ensure any changes that we make to our platform are actually improving our product. By A/B testing changes we can put a quantifiable number next to changes to show the impact that they have on the product and the business as a whole.
  • Easy to use
  • Analytics and data is easy to comprehend
  • Very fast learning curve to be using the product to its fullest!
  • Ability to auto-pause experiments at a set time.
  • Increased conversions
Optimizely feels as though it is a level above what is currently offered by Visual Website Optimizer.
The interface for Optimizely is a lot easier to use and the dashboard that allows you to quickly pause and start your experiments as well as duplicate them across your projects which saves a lot of time.
If you have a website that generates revenue then you should be using it. It is likely best suited to eCommerce websites or for businesses who have highly trafficked landing pages as that will allow you to get a lot of data into the system a lot quicker and have results in a shorter period of time.