A Decent Content Tool, But Not a Magic Wand
July 20, 2021

A Decent Content Tool, But Not a Magic Wand

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Episerver Content Cloud

Overall Satisfaction with Optimizely Content Cloud (formerly Episerver Content Cloud)

Our marketing department uses the program on our main e-commerce website to help better understand the content on our website and what we should change/develop moving forward. Specifically, we use it to make decisions on content for personalization features on our website as well as help inform decisions related to content development for our engineering customers. We don't have another tool that can easily produce the data in the format that Optimizely Content Cloud does, so this fills that gap.
  • Easy to create categories of different types of content for more targeted analysis
  • Provides graphs that show which content topics are "hottest" or most relevant
  • Takes data available elsewhere (like Google Analytics) and presents it in a more helpful, content-focused way
  • The tool is not intuitive, I had to schedule time with an expert to ask clarifying questions
  • It pulls lots of words and phrases that are completely irrelevant
  • It does not provide solutions - only a different view of your data. So it's really just a starting point for content development.
  • It's allowed for better reporting
  • Enables the team to look at content in categories or groups instead of as a whole
  • Provides another tool for content generation
For me, there was a definite learning curve with this application. I had to schedule time with a power user to ask questions and get clarification on a variety of sections. For example, it's not clear to the user how the topics are defined/gathered. I ended up in a completely different area that had no explanation or context that turned out to be a sort of "library" of content topics that had nothing to do with our website.
We're still figuring it out, but so far we've been collecting data for a year and only recently started digging into the data. Implementation was super quick. We worked with a agency to get it started. Otherwise, we're just performing improvements now as we better understand how to use the tool to improve customer experience.

Do you think Optimizely Content Management System delivers good value for the price?


Are you happy with Optimizely Content Management System's feature set?


Did Optimizely Content Management System live up to sales and marketing promises?


Did implementation of Optimizely Content Management System go as expected?


Would you buy Optimizely Content Management System again?


It would be best suited for a website that is blog or webpage focused. It is not ideal for e-commerce websites, especially sites like ours that have 100's of similar products. It requires a lot of manual intervention to remove large sections of the site from being indexed, while keeping other things in. I wouldn't expect it to be out of the box.

Optimizely Content Management System Feature Ratings

Admin section
Form generator
Not Rated
Bulk management
Availability / breadth of extensions
Role-based user permissions