Seize the Spotlight with Optimizely CMS: Streamlined Content Management for a Captivating Online Experience

Optimizely CMS helps us deliver and manage the day-to-day operations of sfopera.com. The website is vital for our patrons to explore and engage with our productions, performance schedules, purchase performance seating, learn about opera, and find other events around the opera.

One of the standout features is the flexibility of the CMS to make it accessible to both technical and non-technical users, streamlining our workflow and saving time. Our vendor/partner worked with us to create an intuitive design that empowers our employees to have direct control over their respective sections of the website. They are encouraged to update content themselves and can also send requests to our dedicated team for assistance.

Overall, the seamless integration between Optimizely CMS, our industry-specific CRM, and our vendor/partner custom solution has allowed us to deliver a personalized and tailored experience to our patrons, ensuring a smooth and cohesive journey from browsing productions to making purchase decisions.

Speed to get "up and running" is entirely dependent on business requirements and solution complexity. In our case, our vendor/partner built and implemented a custom design, installed their solution, and integrated our other technologies in about 3 months. The entire contract, scheduling, planning, and workshops took longer but much of their solution simply needed to be customized around our needs. Ours was technically and "upgrade", but this is not atypical for new installs either... depends on the need.