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Brightcove

Brightcove

Overview

What is Brightcove?

Brightcove Video is a video hosting and publishing solution. The company also provides a cloud media processing product called Zencoder.

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Pricing

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What is Brightcove?

Brightcove Video is a video hosting and publishing solution. The company also provides a cloud media processing product called Zencoder.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.brightcove.com/en/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Brightcove japan launch

YouTube

Brightcove and FreeWheel HTML5 Advertising Solution for the iPad (Jeff Whatcott demo #smeast10)

YouTube

Demo Video Mastering Comp 1080SOUND Brightcove Youtube

YouTube
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Product Details

What is Brightcove?

Brightcove offers streaming technology solutions to build a greater connection between companies and their audiences, no matter where they are or on which devices they consume content. In more than 80 countries, Brightcove’s video platform helps businesses to sell to customers, media leaders to stream and monetize content, and organizations to communicate with team members.


For Media:
Brightcove helps monetize content, expand reach and deepen engagement.

For Enterprise:
Brightcove helps attract new audiences sell more products, deepen employee engagement and grow a brand with their digital marketing solution for a video-first content strategy.


Brightcove includes:

Marketing Studio: Brightcove Marketing Studio enables marketers to get more out of streaming, boasting a user interface for users from inexperienced to advanced, who can incorporate video into whichever channel they’re responsible for. Its workflows encourage more video use across marketing teams, and helps to scale across channels and platforms withintegrations that extend video, as well as centralizing and managing content to keep it organized, searchable, and accessible.

Media Studio: To grow an audience by publishing promotional videos to key social networks and content descriptions to universal search engines. Curate programs and series for discovery through metadata management. Leverages multilingual capabilities and captioning options for greater accessibility. Helps to expand into new global regions, including the Chinese market with China Delivery. Can be used to engage audiences with sophisticated viewer experiences, with Gallery. Offers visibility into when an audience is engaging and how content is performing with Essential Insights.

Communications Studio: Used to bridge the gap between remote and onsite workforces with internal comms video across channels and devices — web pages, social media, newsletters, and emails, live and on demand. Engages employees wherever they are so that they’re more likely to stay with a company.

Audience Insights: When it’s harmonized, visualized, and plugged into marketing systems, video data can: Strengthen audience acquisition, turn trials into long-term customers, build engagement, improve content licensing and production decisions, and reduce churn. Ultimately, these benefits can lead to an increase in audience lifetime value.



Brightcove Screenshots

Screenshot of Go beyond tracking plays and impressions and fuel your programs with video engagement data that signals who is getting the most value from your content.Screenshot of Deliver interactive video on-demand and live experiences - chat, polls, click to purchase, sentiment, quizzes, branching journeys, and more - that increase engagement, provide more data on your audiences, and turn viewers from passive observers to active participants.Screenshot of Deliver live and on-demand video experiences that are easy to create and manage from a single platform. Orchestrate rich, beautiful experiences that promote your brand and your content and keep audiences engaged with interactive elements.Screenshot of Start to think of your video content as your greatest asset for connecting with every audience on any device, whether it's web, mobile, or connected TVs. Reach all your audiences, including customers, prospects, partners, teams, anyone and everyone!Screenshot of Understand audience engagement to inform content strategies and audience preferences to ensure you’re delivering the best streaming video experiences possible.

Brightcove Videos

Brightcove Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish, Spanish, French, Japanese, Korean, Chinese (Traditional)

Frequently Asked Questions

Brightcove Video is a video hosting and publishing solution. The company also provides a cloud media processing product called Zencoder.

Kaltura, Wistia, and Vimeo are common alternatives for Brightcove.

The most common users of Brightcove are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

(1-5 of 16)

Reliable and Good Feature Set But Hard to Scale

Rating: 6 out of 10
January 18, 2020
SS
Vetted Review
Verified User
Brightcove
5 years of experience
Brightcove is our enterprise video hosting platform. Brightcove is used across our entire organization, for both internal and external video hosting needs on our public-facing website and internal intranet. The organization prefers Brightcove because it allows more privacy and more control over how content is being distributed compared to other tools such as YouTube.
  • Allows you to create a video gallery that can be embedded in a website.
  • Allows more privacy/security settings compared to YouTube.
Cons
  • Not as user-friendly for sales enablement compared to its competition.
  • I would prefer more contact from the support rep to make sure we are up to date with the latest features.
Brightcove is well suited for large enterprises that are concerned with video security. Works well for all types of departments from marketing to internal communications. It also provides several plugins which makes it easy to integrate with a technology stack. Brightcove licensing is not ideal for large enterprises that are trying to keep costs down. It is not the best platform for sales enablement when compared to the competition.

Brightcove for Beginners

Rating: 8 out of 10
April 27, 2018
CS
Vetted Review
Verified User
Brightcove
2 years of experience
Brightcove was used across two departments (Marketing & Video creation). It solved the issue of having a common space for all professional videos to live and avoided possible security breaches from other video hosting sites such as YouTube or Vimeo. Because you could set custom permissions settings on Brightcove, we were able to ensure that the content was secure.
  • Permissions configuration
  • Tagging & organizing
  • Editing
Cons
  • Hard to navigate user interface
  • No built-in naming conventions
Brightcove is well suited for large marketing departments with a heavy emphasis on video content, creation, storage, and editing. It's not great for content distribution and if you're looking for a centralized location for all creative assets (images, copy, .PDFs) Brightcove won't cut it. You'll need a larger content management solution for that.

Brightcove Video works very nicely for our company site

Rating: 8 out of 10
May 25, 2021
Vetted Review
Verified User
Brightcove
6 years of experience
We are a fund company that uses a lot of video media to promote our content and product information. That includes stock market updates, fund updates, new product launches, and much more. With videos it really helps to get the message across to the customer faster and more efficiently. Brightcove Video is being used as a video hosting and storage site. We mainly use it for embedding on our internal and external sites.
  • Video hosting
  • Allows you to convert to YouTube and other channels
  • Simple and easy to use and display
  • The embedding is very nice on HTML pages
Cons
  • Does not have organic traction
  • No YouTube online community
  • Limited fast forward, marker ability
It works very nicely for our company site because it can easily and seamlessly embed into the site and email HTML pages. It also has picture in picture, sharing, closed captioning (CC) as basic functions. It will also show the time of the video. Because these are short-term-use videos or might get updated frequently and also are just targeting a specific audience, being able to hide or not able to show the number of views or date published (unlike YouTube) actually helps us.

Spotlight on Brightcove

Rating: 9 out of 10
December 04, 2014
AB
Vetted Review
Verified User
Brightcove
2 years of experience
I really enjoyed using Brightcove for our live and prerecorded streaming. The flexibility regard to video uploading from mobile devices meant reporters and staff were able to submit video from the field without having to consult a web producer. Prior to an event our web producers were able to set up multiplaylist players and basically walk away as the system managed uploads. Brightcove saved us a ton of time and allowed us to focus on more important tasks.
  • Live event streaming
  • Ability to customize players
  • Easy-to-use interface and app.
  • Customer support was always quick and helpful
  • Supported advertisements
Cons
  • Building your own player from scratch or modifying an existing players functionality through code is a pain - stick to prebuilt players, or pay for a custom one
  • Reporting is pretty limited
  • You have to pay for 24/7 support
If you are looking for a video solution that will allow your organization to simultaneously stream live events while maintaining a large catalog of on-demand videos Brightcove is perfect. Normal learning curve aside, any web producer with video experience should have no issues working with Brightcove.

Brightcove is getting brighter...

Rating: 6 out of 10
April 25, 2014
CI
Vetted Review
Verified User
Brightcove
2 years of experience
My organization began using Brightcove as our company-wide video cloud solution because our servers were struggling with the bandwidth usage and taking the videos to a third party hosting solution seemed like a great way to off-load the videos. Brightcove was a good solution, as it came with a base set of players as well as provided multiple renditions based on available connection speeds of the clients.
  • They have a really strong back-end framework for video delivery - They use multiple CDN's around the world to deliver the best quality video quickly.
  • The user interface is simple to understand - While they provide many video tutorials on how to work with the user interface, it is intuitive enough to just jump in and get started on your own.
  • The YouTube sync option has been a great way for us to manage the videos, based on keywords, to help coordinate and organize our channel.
Cons
  • The customization portions of the video players require learning a completely unique language and do not provide a GUI for player design.
  • The players are primarily flash based and require extra HTML code for an HTML5/Mobile ready experience.
  • It takes quite a few CSS workarounds to make the players responsive.
  • Players could benefit from more style options, such as themes, Play Button Overlays, icon customization, option availabilty
  • I have had many issues with the customer support department. They are really good at sending you video links to their knowledge base, but require a bit of escalation to get support beyond that. However, when I found a bug in their JavaScript file, they did get it resolved, it just took about 2 weeks...
  • The metrics/analytics could use a bit more finesse. They used to have a much better system, but about a year ago they updated and the new interface is less informative.
How stylized do you want you player to be? How much customization do you need to implement? I think Brightcove is a great solution if you are looking for simplicity in your video delivery. For more complicated media solutions, they are working on getting there, they have so much potential. If they could remove the BEML coding reliance and bring the Player GUI into more of a WYSIWYG format, they would sky rocket.

It's definitely a company I will keep my eye on. They have a great start, they just need a bit of polishing.
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