Optimizely Content Management System to the rescue
March 26, 2025

Optimizely Content Management System to the rescue

David Black | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Optimizely Content Cloud

Overall Satisfaction with Optimizely Content Management System

We implemented Optimizely Content Management System over two years ago to host all content for philanthropies [...] to facilitate fundraising efforts for six brands that we represent. We now have a dependable cloud solution that has allowed our small team to easily add new content, and make changes to the layout and functionality in a timely fashion.

Pros

  • Easily add reusable content with blocks so there is one place to make changes that are applied wherever that content block exists.
  • The digital asset library makes it easy to store files (images and pdf's) and make updates to those files that are applied everywhere.
  • Real-time live preview and then can publish changes instantly or schedule when content is published.
  • Webpages are desktop or mobile friendly without having to make custom pages or layouts.
  • The additional tools we find helpful are the link validation, global find and replace, and the ability to define personas.

Cons

  • The image editor needs better functionality and options for automated image sizing choices.
  • The speed at which we can easily publish content went from a workflow process of hours to literally seconds as we moved from an html code based platform to Optimizely Content Management System.
  • We are able to store all our digital assets in one location within the Optimizely Content Management System instead of having them stored on individual computers.
It took about 6 months for the development team to "lift and shift" our site from its old CMS to Optimizely Content Management System. About 1/3 of that time was just the review time to ensure every element of each page (over 1,000) was being displayed and functioning properly.
We have a small team of non-developers that are able to use Optimizely Content Management System because of the ease of the backend admin tools that are easy to use to put a template or page together.
Optimizely Content Management System is much more feature rich, and less complex that the other CMS platforms we have used. Optimizely Content Management System is more intuitive in how the content is structured and how easy it is to pull blocks of content to create the layout of a page.

Do you think Optimizely Content Management System delivers good value for the price?

Yes

Are you happy with Optimizely Content Management System's feature set?

Yes

Did Optimizely Content Management System live up to sales and marketing promises?

Yes

Did implementation of Optimizely Content Management System go as expected?

Yes

Would you buy Optimizely Content Management System again?

Yes

We like the options to create user permissions for different roles/responsibilities and to have workflows for different teams within the organization to have varying levels of access to pages as well as their ability to edit or publish content. With different fundraising campaigns, we like the ability to create/design elements of a page and then schedule when they will be published without having to worry about the the time of day it needs done.

Optimizely Content Management System Feature Ratings

9.3
WYSIWYG editor
10
Code quality / cleanliness
10
Admin section
10
Page templates
10
Library of website themes
7
Mobile optimization / responsive design
10
Publishing workflow
10
Form generator
7
9.6
Content taxonomy
10
SEO support
10
Bulk management
10
Availability / breadth of extensions
8
Community / comment management
10
9.0
API
Not Rated
Internationalization / multi-language
9
10.0
Role-based user permissions
10
CMS programming language or framework ()
Not Rated

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