Good collaboration tool for distributed workforce.
November 19, 2024

Good collaboration tool for distributed workforce.

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Content Marketing Platform

We use Optimizely Content Marketing Platform for content creation and campaign management. It addresses the workflow and approval process. We have rolled it out across the organization with varied degrees of adoption.

Pros

  • Easy to build workflows
  • Digital asset management
  • Approvals process management

Cons

  • More templates for basic marketing workflows
  • More reporting templates
  • Make it easier to clean up duplicate image assets in DAM
  • CMP has improved SLAs for our creative team
  • CMP has improved the collaboration process for our content team
  • CMP has helped decrease urgent creative requests by 40%
Task based requests can be easily turned into Jira tickets for execution.
We are working to move to a more holistic campaign approach that is reusable and doesn't create a lot of orphaned tasks and images. Reuse is a big goal in 2025.
It makes campaign based workflow process possible, which Trello did not accomodate.

Do you think Optimizely Content Marketing Platform delivers good value for the price?

Yes

Are you happy with Optimizely Content Marketing Platform's feature set?

Yes

Did Optimizely Content Marketing Platform live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Content Marketing Platform go as expected?

No

Would you buy Optimizely Content Marketing Platform again?

Yes

Good collaboration tool for distributed workforce. Difficult to move from task based management to campaign based workflows.

Optimizely Content Marketing Platform Feature Ratings

Content Creation
6.2
Ideation
6
Approval workflows
10
Content collaboration
7
Content calendar
4
Network for content licensing/production
4
Content Publishing
6.2
Content hub
6
Embedded CTAs
5
Content distribution
6
Content promotion
7
Content automation
7
Content Reporting & Analytics
5.0
Closed-loop tracking and reporting
5
Content performance analytics
5
Campaign optimization dashboard
5
Competitive analytics
5

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