Flexible workflows that allow for easy changes
November 19, 2024

Flexible workflows that allow for easy changes

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Content Marketing Platform

We use Optimizely Content Marketing Platform as a project management and content production tool primarily for our content team. We have a mix of 20 users, including in house content creators and external freelancers and agencies using the platform. We use CMP to keep track of content production and serve as a single source of truth for the entire content creation process.

Pros

  • Content-specific workflows help track what stage of development content is in
  • Flexible workflows that allow for easy changes
  • VIsual calendar showing when content is coming out

Cons

  • Inability to export an easy-to-use calendar for non CMP viewers
  • Creates confusion about task end dates vs publication dates
  • Insufficient reporting obtainable by customers directly -- usage, production times, etc.
  • It has centralized our content team's work in one place, so we save quite a bit of time we would otherwise spend hunting for information. Still, this is difficult to quantify.
Content production workflows. Content calendar. Campaign functionality. Ability to have internal, SSO-based users and external users on the platform.
We are not using it for all these features, which is regrettable. Because we have it siloed to one team in our organization, we are unable to take advantage of these benefits.
Optimizely Content Marketing Platform is continually developed and improving and is part of the larger suite of Optimizely products. Kapost has not been competitive since they were acquired by Upland.

Do you think Optimizely Content Marketing Platform delivers good value for the price?

Yes

Are you happy with Optimizely Content Marketing Platform's feature set?

Yes

Did Optimizely Content Marketing Platform live up to sales and marketing promises?

Yes

Did implementation of Optimizely Content Marketing Platform go as expected?

Yes

Would you buy Optimizely Content Marketing Platform again?

Yes

Optimizely Content Marketing Platform is well suited to a team looking for a single source of truth for content assets. It's most effective when an entire marketing organization uses it, which we have not been able to accomplish (yet). It's very well suited for content creators and editors and has good integrations with Microsoft Office and other tools.

Optimizely Content Marketing Platform Feature Ratings

Content Creation
6.3
Approval workflows
7
Content collaboration
7
Content calendar
5
Network for content licensing/production
Not Rated
Content Publishing
Not Rated
Content hub
Not Rated
Embedded CTAs
Not Rated
Content distribution
Not Rated
Content promotion
Not Rated
Content automation
Not Rated
Content Reporting & Analytics
4.0
Closed-loop tracking and reporting
Not Rated
Content performance analytics
4
Campaign optimization dashboard
Not Rated

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