Solid Tool for Content and Workflow Process Management
July 18, 2025

Solid Tool for Content and Workflow Process Management

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Content Marketing Platform

We use it for content creation management and to submit tickets/requests for things like design, etc. For example, we'll create a customer story and we will use it to collaborate with all the involved teams such as content, product marketing, digital and website, customer marketing, social and others. Everyone is tagged in and able to contribute.

Pros

  • Easy to find content
  • Setting alerts for those who need to be tagged in to do a task
  • Easy to build processes and workflows

Cons

  • finding content you were not recently tagged in can be a bit cumbersome
  • It would be great to see an integration with microsoft teams so alerts could come directly
  • I never found a way to do my own personal task management
  • Really been great for cross team collaboration and even working with contractors who have momentary or limited access
  • Design requests are streamlined in one place which is great for project management and saves time searching multiple systems without clear visibility
  • Just general time for searching for older documentation
the design request form and the case study submission and creation process
It just really helped us get more alignment. Before the solution we were more siloed as departments within marketing and this helped ensure standard process and a more single source of truth
I think for a full picture view and collaboration and organization for project managment that monday is the preference. However, I liked the options to build workflows in Optimizely which is something I struggle with more on the Monday side (that said, it could be I'm just not as familiar with Monday and Asana has been a while at this point.)

Do you think Optimizely Content Marketing Platform delivers good value for the price?

Not sure

Are you happy with Optimizely Content Marketing Platform's feature set?

Yes

Did Optimizely Content Marketing Platform live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Content Marketing Platform go as expected?

I wasn't involved with the implementation phase

Would you buy Optimizely Content Marketing Platform again?

Yes

It's great for submitted design requests and designing your own workflows for a review cycle. It's less appropriate for looking at everything that you have pending and for content management of lots of content (like referring back to old requests can be tough). Overall it serves the purposes that I need and it is user friendly but it isn't the most welcoming interface that makes you want to stay there and organize your whole day in the system

Optimizely Content Marketing Platform Feature Ratings

Content Creation
8.5
Approval workflows
10
Content collaboration
9
Content calendar
8
Network for content licensing/production
7
Content Publishing
9.0
Content hub
10
Embedded CTAs
8
Content distribution
9
Content promotion
9
Content automation
9
Content Reporting & Analytics
8.7
Closed-loop tracking and reporting
7
Content performance analytics
9
Campaign optimization dashboard
10

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