Content platform connectivity .

Optimizely is primarily used to connect the global and regional marketing functions across the business. It can be difficult to stay aligned with operations across the world, in different time zones. It enables campaigns to be driven at scale with a focus and purpose that collaboration brings. But it also gives the ability to ensure consistency of message across the marketing and communication spectrum.

It provides visibility into workload, enabling the prioritization of requests, which is very helpful and impactful on the team's productivity and ability to execute requests. Asset management is a complex process that requires detailed guidance.