Item: Outreach
Rating: 8
Author: Verified User

Overall Satisfaction with Outreach

Use Cases and Deployment Scope

We use Outreach primarily to streamline and automate our outbound sales efforts as a small startup. The business problem it solved was that we previously had no visibility into metrics of who we were reaching out to, as well as no efficient way to run through a list of leads and follow up in a systematic way.

Pros and Cons

Pros

The ability to define specific follow-up cadences to ensure your team is doing uniform outreach in order to iterate.
Very strong filter settings to find/filter certain types of tasks.
Strong sync to Salesforce.
Nice Gmail add-on.

Cons

I would've liked the ability to easily filter out by accounts vs contacts to align with a more account-based sales strategy.
Doesn't integrate with Hubspot CRM.

Return on Investment

Positive ROI on the amount of time it took previously to send drip campaigns at scale.
Aided our business objective to create more uniformity in our messaging.

Alternatives Considered

SalesLoft

Although it was a close decision and both are great products, we ultimately chose Outreach due to more perceived robustness of Salesforce integration, as well as more granularity on filtering/automation.

Likelihood to Recommend

I think Outreach is well suited for scaling companies that need a way to automate and add uniformity to mass outreach efforts. If your team is composed of people doing their own separate efforts and there's no strategy behind it, Outreach is likely less applicable. However, if you have an outbound focused team that's reaching out to a large volume of prospects, Outreach is a great tool to empower those efforts.

Comments

Please log in to join the conversation

Great tool to automate your Outreach and unify messaging at scale