Great for researching known competitors, not so much for competitor discovery.
Meredith Walter | TrustRadius Reviewer
May 27, 2016

Great for researching known competitors, not so much for competitor discovery.

Score 3 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Owler

When looking for tools to help my company research competitors, we tried out Owler. If it was successful, my company was hoping to branch out and use Owler for client competitor research, as well.
  • Clear and concise data visualizations
  • Well organized information about competitors
  • Clean look and feel to the site overall
  • Easy user experience
  • Better competitors for comparison. Often, the competitors were not relevant.
  • Increased understanding of known competitors
  • Better insights into areas of improvement in comparison to known competitors
Competitor research reports were generated from the information given in Owler. These reports varied depending on the department that we were researching (SEO, Marketing, Product, etc.). To a certain extent, the reports generated from Owler met our needs. However, at times, we questioned the relevancy of the recommended competitors. Again, if competitors are known, Owler is a great resource. If you are looking for a tool to help you identify competitors, Owler's recommendations weren't on the mark when it came to my own company.
Owler would be great to check out a KNOWN competitor. However, when doing competitor research, I would be hesitant to trust the recommendations.

Owler Feature Ratings

Advanced search
9
List quality
8
List upload/download
8
Load time/data access
9
Company information
10
Industry information
9
Company/business profiles
10
Filters and segmentation
9

Using Owler

Owler's interface and user experience are streamlined and clean. It's easy to pick up on what the data visualizations are showing and other information provided in the dashboard.
ProsCons
Relatively simple
Easy to use
Technical support not required
Quick to learn
Convenient
Familiar
Do not like to use
  • Search functionalities are extremely easy to use and have multiple filters to help pinpoint your search.