Owler Reviews

21 Ratings
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Score 8.3 out of 101

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Reviews (1-9 of 9)

Parker O'Very profile photo
Score 9 out of 10
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Use Cases and Deployment Scope

We use Owler on our Sales and Marketing teams to keep tabs on our named accounts and industry news. It is a great "dynamic" rss feed that doesn't require a great deal of manual work, and the manual work that it does require is pretty simple and light. Great to help us stay up to date on industry news and arms us with good background info for sales/marketing outreach.
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Fraser Murphy profile photo
Score 9 out of 10
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Owler is used by my sales team in order to add a level of personalisation that would take much longer if done manually.

My team has refined their own list of "best accounts" that they feel is a great fit for our company. They then simply add these companies to their Owler accounts and if something changes within the company, for example, a new project launched or new funding, the morning Owler email will alert them to this and allow them to personalise their outreach from there.
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Score 8 out of 10
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Owler is used as a blueprinting tool in the sales department to gather information about a company before a meeting. It's really useful for things like following news about a company, seeing if there have been any leadership changes,and finding out about recent funding. Also great for info on a company's primary competitors, revenue, etc.
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May 23, 2019

Insights you need

Score 9 out of 10
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I use Owler to gain insights on competitors and leads. I receive regular updates with information on the companies I am following. It's been an extremely useful tool to stay one step ahead of my prospects and competitors. It takes the work out of researching companies that I need to follow regularly.
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Helen Racutin profile photo
Score 8 out of 10
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Use Cases and Deployment Scope

Owler gives some valuable information about an industry, competitors, clients, partners, buyers etc. It also allows you to make a comparative analysis and track other companies you're interested in. The information is very useful for marketing and sales professionals, so Owler is mostly used by our marketing and sales departments.

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Score 8 out of 10
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Use Cases and Deployment Scope

Within our organization, Owler is used by teams and individuals. Mostly by the marketing team, but also by individuals in different positions. Because Owler gives interesting and useful information about latest news in the industry, updates about competitors and their products and some other more specific information such as CEOs' ratings, the tool has something interesting to share with any person, no matter what position she or he holds.
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Davis Hepworth profile photo
February 28, 2018

Owler Review

Score 7 out of 10
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Use Cases and Deployment Scope

I work on the business development team, so finding context from Owler helps get in the door with companies by being able to relate.
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Meredith Walter profile photo
Score 3 out of 10
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When looking for tools to help my company research competitors, we tried out Owler. If it was successful, my company was hoping to branch out and use Owler for client competitor research, as well.
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Michael Levy profile photo
Score 8 out of 10
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Owler provides daily email alerts of companies I track as part of my consulting business. The system also provides an easy way of tracking broader information around companies including blogs, video posts, press releases, and three sales trigger categories (fundings, exec changes, and M&A). In early 2015, they rolled out special alerts for Funding, Exec Changes, and M&A events. They also just launched a set of 12 competitive comparison reports that are sent on a staggered basis quarterly (they were just announced these reports so they are not part of this review).
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Feature Scorecard Summary

Advanced search (8)
7.7
Identification of new leads (7)
7.0
List quality (7)
7.8
List upload/download (6)
7.7
Ideal customer targeting (6)
7.8
Load time/data access (8)
8.8
Contact information (4)
7.5
Company information (8)
8.4
Industry information (8)
8.8
Lead qualification process (6)
6.9
Smart lists and recommendations (6)
7.1
Salesforce integration (4)
8.0
Company/business profiles (8)
9.1
Alerts and reminders (7)
8.9
Data hygiene (7)
8.0
Automatic data refresh (5)
8.0
Tags (5)
8.0
Filters and segmentation (7)
7.5
Sales email templates (4)
7.2
Append emails to records (4)
7.2

About Owler

Owler is a sales intelligence app from the company of the same name San Mateo, providing competitive insights, company information, and other sales relevant information.
Categories:  Sales Intelligence

Owler Technical Details

Operating Systems: Unspecified
Mobile Application:No