Owler

Owler

Score 7.2 out of 10
Owler

Overview

What is Owler?

Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.
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Recent Reviews

Owler Review

6 out of 10
May 29, 2021
We use this to get some background information on competitors we hear about. It's not something we use on a daily basis but more as the …
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Insights you need

9 out of 10
May 24, 2019
I use Owler to gain insights on competitors and leads. I receive regular updates with information on the companies I am following. It's …
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Popular Features

View all 20 features
  • Industry information (13)
    7.0
    70%
  • Company information (14)
    7.0
    70%
  • Identification of new leads (12)
    6.4
    64%
  • Advanced search (14)
    5.8
    58%

Video Reviews

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Pricing

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Plus (personal use)

$99

Cloud
per year

Pro

$420

Cloud
per year

Teams

Contact Sales

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.owler.com/checkout/owlerpro…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $8.25 per month
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Features

Prospecting

Features related to generating leads and finding new contacts.

6.5Avg 7.8

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

6.6Avg 7.8

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

8Avg 7.7

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

8.8Avg 7.9
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Product Details

What is Owler?

Owler Pro helps users find new prospects, research accounts, and personalize your outreach with real-time news tracking for the companies in a pipeline. The tool boasts data on 14 million companies, and tracking for over 180,000 news events. Advanced Search enables users to to filter by industry, sector, location, and annual revenue. The service includes real-time breaking news alerts for all customers and prospects so as to never be caught off guard.

Owler entered into an agreement to be acquired by Meltwater in June 2021. Owler will become a Meltwater brand.

Owler Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.

Owler starts at $8.25.

Reviewers rate Alerts and reminders highest, with a score of 10.

The most common users of Owler are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews

(1-16 of 16)
Companies can't remove reviews or game the system. Here's why
Jonathan Garbin | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Owler is a great tool for prospecting. In multiple roles where I've used their platform I've been able to expand my prospecting base by approaching businesses across an entire vertical that share a similar space with either a prospect I've landed, or a prospect that I received a "no" from.
September 16, 2021

My views on owler

VIKAS TIWARI (L.I.O.N) | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Owler is being extensively within my department along with other tools for company research. It is very helpful as it gives a lot of information about a company. It can be a very useful tool if one knows how to utilize it. We fetch the revenue, headcount, competitors and latest news about the company from Owler.
Score 2 out of 10
Vetted Review
Verified User
Signed up for Owler for market research. I am a commercial insurance broker in Las Vegas, focused on risk management for general contractors and specialty trade construction. My ideal client has roughly 20-200 employees, and $2-15 million in revenue annually.

Owler did not address any problems. Upon searching for 10 mid-sized companies that I am already familiar with as a test, all 10 had "incomplete profiles." As well, those with "estimated employee and revenue totals" were wildly inaccurate.

For example, 2 mid-to large companies that I am in touch with with employee counts of 100-250 are left blank in Owler. I am also in talks with a business owner who has 130 employees, but it is listed on Owler as 34 employees.
Score 7 out of 10
Vetted Review
Verified User
Owler is a resource being used across my organization, primarily by those conducting due diligence processes for potential investments. Owler helps to address the information deficit that can sometimes arise when diligencing small companies. Owler, however, is valuable to use in my organization's researching process for all types of companies, large and small, across a variety of industries.
Score 8 out of 10
Vetted Review
Verified User
Owler is used to provide sales intelligence into the prospect we are about to contact. This enables us to learn more about their personality and determine their best needs and ways to communicate. Some of the sales department use it, and it gives additional insight before a conversation begins with a prospect.
Parker O'Very | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Owler on our Sales and Marketing teams to keep tabs on our named accounts and industry news. It is a great "dynamic" rss feed that doesn't require a great deal of manual work, and the manual work that it does require is pretty simple and light. Great to help us stay up to date on industry news and arms us with good background info for sales/marketing outreach.
Score 9 out of 10
Vetted Review
Verified User
Owler is used by my sales team in order to add a level of personalisation that would take much longer if done manually.

My team has refined their own list of "best accounts" that they feel is a great fit for our company. They then simply add these companies to their Owler accounts and if something changes within the company, for example, a new project launched or new funding, the morning Owler email will alert them to this and allow them to personalise their outreach from there.
Score 8 out of 10
Vetted Review
Verified User
Owler is used as a blueprinting tool in the sales department to gather information about a company before a meeting. It's really useful for things like following news about a company, seeing if there have been any leadership changes,and finding out about recent funding. Also great for info on a company's primary competitors, revenue, etc.
May 24, 2019

Insights you need

Score 9 out of 10
Vetted Review
Verified User
I use Owler to gain insights on competitors and leads. I receive regular updates with information on the companies I am following. It's been an extremely useful tool to stay one step ahead of my prospects and competitors. It takes the work out of researching companies that I need to follow regularly.
Score 8 out of 10
Vetted Review
Verified User
Within our organization, Owler is used by teams and individuals. Mostly by the marketing team, but also by individuals in different positions. Because Owler gives interesting and useful information about latest news in the industry, updates about competitors and their products and some other more specific information such as CEOs' ratings, the tool has something interesting to share with any person, no matter what position she or he holds.
Score 8 out of 10
Vetted Review
Verified User
Owler gives some valuable information about an industry, competitors, clients, partners, buyers etc. It also allows you to make a comparative analysis and track other companies you're interested in. The information is very useful for marketing and sales professionals, so Owler is mostly used by our marketing and sales departments.

Meredith Walter | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
When looking for tools to help my company research competitors, we tried out Owler. If it was successful, my company was hoping to branch out and use Owler for client competitor research, as well.
Michael Levy | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Owler provides daily email alerts of companies I track as part of my consulting business. The system also provides an easy way of tracking broader information around companies including blogs, video posts, press releases, and three sales trigger categories (fundings, exec changes, and M&A). In early 2015, they rolled out special alerts for Funding, Exec Changes, and M&A events. They also just launched a set of 12 competitive comparison reports that are sent on a staggered basis quarterly (they were just announced these reports so they are not part of this review).
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