Pardot works well
April 29, 2019
Pardot works well
Score 9 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with Pardot
Pardot has been a great tool for me as a marketer at 2 companies I have worked at. I have used it for lead nurture programs to help interested parties become customers of 'software as a service' programs. It is a must-have tool for email marketing, lead scoring, lead generation, outbound marketing, and measuring success with marketing.
- Lead nurture. Good engagement studio for marketing automation.
- Lead scoring. Great way to track the progress of your leads.
- Some things are called one thing in pardot and another in Salesforce. This is due to the way Pardot was before Salesforce acquired it.
- Price is high. Contracts can be long. There is a lot of volatility in marketing, teams change, people come and go. It can be difficult to want to keep a software like pardot for 5 years.
- Email building tool is not the best.
- Good lead nurturing. More leads made it to a sales rep.
- Helped increase the volume of leads and how those leads were handled. Lead acquisition.
- Good measurement of MQL to SQL to Sale.
Pardot is a good tool for medium-sized and smaller sized companies. Working with larger companies I have seen more lean towards Marketo. I have also worked with e-commerce brands that have no use for a marketing automation tool that connects to Salesforce. Starting at a company with the cash and the right resources, Pardot is a great way to go.
25,000 to 100,000