Item: Salesforce Marketing Cloud
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We used Pardot primarily for email and marketing campaigns. It provides an extremely intuitive and friendly user interface for creating custom and automated campaigns.

Pros and Cons

Integrate with Salesforce
Visual Email Workflows
Customer Insights

Time-consuming to teach new users.
Only one type of attribution.
Pricey!

Return on Investment

Greater ROI on Marketing Campaigns
Provided us access to MultiChannel Marketing
Automation allows everyone to work efficiently

Alternatives Considered

Pardot was the only software used for these applications during my tenure with the company.

Number of Contacts (List Size)

Less than 10,000

Using Salesforce Marketing Cloud for B2C or B2B marketing

Both

Other Software Used

Adobe Marketing Cloud, Google Marketing Platform (formerly DoubleClick), Zoho Campaigns

While some aspects are lacking for the price point, Pardot's tracking features for campaigns are extremely comprehensive and provided us with thorough data that enabled us to pivot directions within campaigns if necessary.

Efficient and Comprehensive Campaigns

Software Version

Overall Satisfaction with Pardot