Parse.ly is time saver

Parse.ly means data about the entire group's online traffic is available pretty much instantly. I use the platform to analyse my own traffic, for instance I can see which stories are trending, for how long, and this helps me analyse my output, so for instance maybe some types of stories don't tend to do well, and others do. This doesn't necessarily influence my output - for instance in Cambridge, a business story may be relatively low in traffic terms, but it is a select audience I want to reach, so the volume doesn't matter in that situation. It helps that I can assess where the traffic is coming from, how it compares against my colleagues' output for that hour/day/week/month, and it has become a vital tool to finetune my output.