A PathFactory Up-and-Comer
Updated June 18, 2021

A PathFactory Up-and-Comer

Lenore Brown | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

PathFactory is being used primarily by our Demand Generation and Marketing Operations teams in the Marketing department. As part of Creative Services, I am in it as well uploading and managing content where needed. It addresses the problem of not having insight into content performance as well as providing another way for consumers to binge multiple pieces of content in a pattern that we develop.
  • Tagging capabilities for content are robust.
  • Customizable forms to allow for a unique experience.
  • Insights and metrics to see where programs can be improved.
  • When content is updated, its thumbnail isn't automatically updated with it so you need to manually upload a new thumbnail.
  • A brand inconsistency tool would be helpful, to note which areas of the tool you haven't yet customized to your own brand.
  • We're still new enough in the system that it's hard to account for ROI at this point.
PathFactory has certainly helped us confirm which marketing assets are worth spending time on and which ones aren't as engaging for our audience. It also helps us see how quickly they are or aren't going through the content.
I was not on the implementation team, though I was on a couple onboarding calls. It was what I expected.
Potential buyers do have the ability to explore a bit on their own in a more convenient setting than perhaps browsing a large-scale website. As we work with PathFactory more, we'll be able to see what impact this has on our buying cycle and ability generate qualified leads for sales.
PathFactory is well suited for short-form, snackable content, but not for longer, flagship pieces. If you lead a PathFactory track with a flagship piece, often consumers won't even get to the next piece of content, and certainly not any below it.

PathFactory Feature Ratings

Content hub
Forms / Gated content
Embedded CTAs
Not Rated
Content automation
Audience profiling and targeting
Closed-loop tracking and reporting
Content performance analytics

Using PathFactory

5 - Marketing
-Demand Generation
-Creative Services
2 - Knowledge of a content repository and/or email marketing system is a plus
  • Nurture campaigns
  • Content reporting
  • Content auditing
  • Content auditing
  • Enhanced content reporting to the leadership team and broader marketing and sales teams