Learn how Pega can boost your business
June 03, 2022

Learn how Pega can boost your business

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Enterprise Edition

Overall Satisfaction with Pega Customer Service

Pega is being used as a decision node for identifying which communications should be sent to which customers, in which channel, and when it would be the best moment to do so. The objective is to have a smarter mechanism to predict the next best action to be carried out at the customer level.
  • Easy and intuitive interface
  • Processing of large datasets from different sources.
  • Decision making in an automated fashion.
  • Performance, as some of the tasks run in batch.
  • Extensibility could take time for complex functionalities.
  • At least the cloud version should be more powerful in terms of processing.
  • Next Best Action functionalities
  • Easy interface
  • Data integrations
  • Reduced the manual effort due to introducing automation
  • Increased customer satisfaction
  • Enhanced personalization
Some of the functionalities from AEP are, in principle, more advanced than Pega (for example, the building of flows, and data privacy, among others). However, Pega has been long in the market and therefore it is a more mature tool. Also, Pega's interface is easier to learn. The decision between both would depend on the use case and the other tools surrounding this technology.

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Pega is a very nice tool for when we need to deal with data coming from different sources that need to be connected and used collectively. Additionally, having an easy-to-use interface makes it ideal for building decision flow in a simple manner that can still take advance decisions for 1:1 communication.