Item: PersistIQ
Rating: 6
Author: Verified User

Overall Satisfaction with PersistIQ

Use Cases and Deployment Scope

We're using PersistIQ inside the Sales & MKT Organization to do our outreach campaigns to leads. PersistIQ is used together with other tools (LinkedIn Premium, Skrapp, and others) as the email personalization and sending automation tool for prospecting to generate awareness and lead generation. The value we expect to extract is to manage the email workflow in a smoother way without losing personalization.

Pros and Cons

Pros

Email workflow automation
Email results reports
Basic data personalization

Cons

Managing the whole flow
Usability
Email validation

Return on Investment

Reduced some working hours (good)
Generated some leads (good)
Lot's of emails went to spam (bad)

Alternatives Considered

Hunter and SalesLoft

We decided on PersistIQ because it was cheaper than the incumbents and as we were starting we wanted to see if this would be helpful or relevant to us. We later discovered Apollo.io and we might switch to them as they are also cheap and look better, but we might also get back to manual emailing and Linkedin connecting.

Key Insights

Do you think PersistIQ delivers good value for the price?

Yes

Are you happy with PersistIQ's feature set?

Did PersistIQ live up to sales and marketing promises?

Yes

Did implementation of PersistIQ go as expected?

Yes

Would you buy PersistIQ again?

Other Software Used

Hunter, NeverBounce, Apollo, ZoomInfo

Likelihood to Recommend

As I mentioned before, the tool covers the process of creating, personalizing, and sending email cadences to prospects. This can be a good tool for companies that sell to mid and small-sized companies and that have a really large volume of leads to prospect with a low to medium level of personalization. It won't work that well for enterprise sales companies, who need more personalization, work with less leads, and might need to use more channels other than emails.

PersistIQ Feature Ratings

Comments

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A good tool for the price, but too simple and specific for me.