PersistIQ

PersistIQ is a great tool for outreach to multiple different individuals in automated campaigns. It has the ability to set up multiple steps that involve automated emails. You can also add in steps like phone calls or social media outreach, however, these steps are not linked to the different systems (ex. - Zoom, LinkedIn, Facebooks, Slack).

As I mentioned before, the tool covers the process of creating, personalizing, and sending email cadences to prospects. This can be a good tool for companies that sell to mid and small-sized companies and that have a really large volume of leads to prospect with a low to medium level of personalization. It won't work that well for enterprise sales companies, who need more personalization, work with less leads, and might need to use more channels other than emails.

It would really depend on the size and stage of the business. For an early stage startup (i.e. pre-Series B) it's perfect and has all you need to start your outbound sales efforts. For anything larger than 100 employees or later than Series A, I would recommend a more robust tool like Outreach or SalesLoft.

For me, it's fairly inexpensive and easy to use. I don't use it with a team, and for my own needs, it fits the bill.

There are definitely better platforms out there I think, but Persist IQ has a price that I'm more willing to pay since I pay out of pocket for it.

PersistIQ works best for anyone in the B2B space. It works amazingly well with tools like GetProspect which scrap advanced, targeted searches on LinkedIn to get verified emails of decision-makers. I really enjoy using PersistIQ to manage all of my B2B cold email campaigns. Overall, it is a very effective B2B email marketing platform.

PersistIQ is particularly well suited if you want to reach many prospects at scale. Import contacts or do lead generation within the system, then create templates and send customized emails at scale to potentially thousands of leads. Reporting is robust as well.

Well suited for cost effective lead gen that doesn't take much manual time.

PersistIQ is well suited for outbound marketing. It's great for setting up sales and marketing campaigns to new and prospective clients. The fact that PersistIQ emails are basic (they look like normal personal emails) and easy to personalize, makes the whole process feel more genuine than, say, MailChimp.

PersistIQ won't replace a bulk emailing tool or CRM. It serves a different purpose than, for example, Marketo or MailChimp, two products we also use.

If you have a list of prospects you want to cold email and generate some warm conversations from, its a great tool. You can A/B test your subject lines, and the stats behind everything are visible so you can tweak your messaging. I wouldn't recommend it unless you have a list of people to outreach to.

If you are an outside sales rep or a company that needs to reach multiple people with the same message this is an extremely good service. The cost/benefit ratio is very good with PersistIQ compared to a lot of their competitors.

I'd imagine if you do not need to reach thousands of prospects PersistIQ or any mass email tool wouldn't be of a huge value for you.

[It's] Well suited for those who have cold email lists and are trying to generate awareness for their company or are interested in generating leads that will lead to a potential conversion. We found that the open rate was surprisingly high and we had just as many responses and opt outs, which was nice to see. It is probably less appropriate for a newsletter or scheduled email that has to go out at a certain time, with large campaigns or multiple running at the same time it's hard to know when each email is going out.