Item: Qualtrics XM for Strategy and Research
Rating: 10
Author: Verified User

Overall Satisfaction with Qualtrics

Use Cases and Deployment Scope

Qualtrics is being used by my organization to design, analyze, and report on surveys distributed to our customers. We also have made use of Qualtrics multiple times to purchase consumer responses for the sake of market research, where their staff was very helpful in ensuring the responses were high quality.

Pros and Cons

Pros

Plethora of question types to make use of
Advanced survey logic to handle complicated design asks
Built-in report tool to help coworkers stay up to date on responses as they come in

Cons

Their user interface is a bit complicated, which takes some getting used to at first
I sincerely wish there was a handy "undo" function when it comes to editing surveys rather than relying on backup versions, which are sometimes out of date
It's easy to choose the # color for text in surveys, but that is unavailable for the report colors

Return on Investment

Qualtrics has made a positive impact by allowing us to get regular customer feedback in a way that's convenient for both us and our customers
Qualtrics has also helped us by acquirng consumer-level responses for market research purposes.

Key Insights

Do you think Qualtrics XM for Strategy and Research delivers good value for the price?

Yes

Are you happy with Qualtrics XM for Strategy and Research's feature set?

Yes

Did Qualtrics XM for Strategy and Research live up to sales and marketing promises?

Yes

Did implementation of Qualtrics XM for Strategy and Research go as expected?

Yes

Would you buy Qualtrics XM for Strategy and Research again?

Yes

Other Software Used

Cvent Event Management, DocuSign, ON24

Usability

I rate Qualtrics' usability as a 9, because the sheer versatility of your options for survey design is fantastic; the only reason it isn't a 10 is that the user interface could be a little friendlier to people that are new to Qualtrics. That being said, once you learn how to use it, the survey design possibilities are nearly limitless.

Support Rating

I've had nothing but positive experiences with Qualtrics' customer support for questions, technical issues, and purchasing responses. They've also been friendly and quick to assist, explaining each step along the way. Over the years, I also haven't needed to contact their customer support much, which speaks to the quality of their survey builder.

Likelihood to Recommend

Qualtrics is a great service for survey designs big and small, simple and complicated. You have every tool you need at your disposal to create great looking surveys with advanced logic and more. Qualtrics is also great for purchasing respondents, as they ensure you only get quality responses. Their report tool is also great for sharing with employees that need regular updates on an ongoing survey.

Comments

Please log in to join the conversation

Qualtrics is the best tool you can get for survey design!

Modules Used