Qualtrics is the best tool you can get for survey design!
Updated April 01, 2021

Qualtrics is the best tool you can get for survey design!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Research Suite

Overall Satisfaction with Qualtrics

Qualtrics is being used by my organization to design, analyze, and report on surveys distributed to our customers. We also have made use of Qualtrics multiple times to purchase consumer responses for the sake of market research, where their staff was very helpful in ensuring the responses were high quality.
  • Plethora of question types to make use of
  • Advanced survey logic to handle complicated design asks
  • Built-in report tool to help coworkers stay up to date on responses as they come in
  • Their user interface is a bit complicated, which takes some getting used to at first
  • I sincerely wish there was a handy "undo" function when it comes to editing surveys rather than relying on backup versions, which are sometimes out of date
  • It's easy to choose the # color for text in surveys, but that is unavailable for the report colors
  • Qualtrics has made a positive impact by allowing us to get regular customer feedback in a way that's convenient for both us and our customers
  • Qualtrics has also helped us by acquirng consumer-level responses for market research purposes.

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Did Qualtrics XM for Strategy and Research live up to sales and marketing promises?


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I rate Qualtrics' usability as a 9, because the sheer versatility of your options for survey design is fantastic; the only reason it isn't a 10 is that the user interface could be a little friendlier to people that are new to Qualtrics. That being said, once you learn how to use it, the survey design possibilities are nearly limitless.
I've had nothing but positive experiences with Qualtrics' customer support for questions, technical issues, and purchasing responses. They've also been friendly and quick to assist, explaining each step along the way. Over the years, I also haven't needed to contact their customer support much, which speaks to the quality of their survey builder.
Qualtrics is a great service for survey designs big and small, simple and complicated. You have every tool you need at your disposal to create great looking surveys with advanced logic and more. Qualtrics is also great for purchasing respondents, as they ensure you only get quality responses. Their report tool is also great for sharing with employees that need regular updates on an ongoing survey.