A great tool for uncovering pain points
December 31, 2025

A great tool for uncovering pain points

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Qualtrics XM for Strategy and Research

We use Qualtrics XM for Strategy and Research to deep dive into our customer’s experiences. Mainly through surveys we find out what is good, bad and indifferent. Discovering and quantifying pain points allows us to justify spend on fixing them and then measure the impact of anything we implement. The self serve dashboards in Qualtrics XM for Strategy and Research are very helpful as it means our research and insights team don’t have to answer everyone’s questions. People can individually explore the data as and when they wish through self service.

Pros

  • Survey
  • Dashboard
  • Usability
  • Analytics

Cons

  • Text IQ could be improved
  • The packages could be better set out, always seem like extra for a new feature
  • Would be nice to be able to integrate photo and video more easily into surveys
  • A greater understanding of customer pain points
  • Less time spent distributing data and results due to self service dashboards
  • Linking feedback to customer demographics and sales data
It is very useable and intuitive. Especially for those just using pre- built dashboards. Building a dashboard / survey is slightly more complex but is still very easy considering how hard it can be in other platforms.

Do you think Qualtrics XM for Strategy and Research delivers good value for the price?

Not sure

Are you happy with Qualtrics XM for Strategy and Research's feature set?

Yes

Did Qualtrics XM for Strategy and Research live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Qualtrics XM for Strategy and Research go as expected?

Yes

Would you buy Qualtrics XM for Strategy and Research again?

Yes

I have given an 8 because I think Qualtrics XM for Strategy and Research is great for its usability and self service dashboard. However it is anything that new features always cost extra and it always feels like they are upselling parts of the platform. I’d rather the fee just include everything as standard. But overall it is a great service.

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