Qubit: Promising tool with very committed team
September 11, 2014
Qubit: Promising tool with very committed team
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Deliver & Discover
Overall Satisfaction with Qubit
My company has been using Qubit for just under 6 months to test personalisations and new features across our portfolio of websites with primary goals of increasing conversion, improvng customer experience and learning rapidly.
Pros
- Enables very rapid deployment
- Enables targeting of personalisations and tests on a large range of dimensions
- High quality, committed team
- Rigorous statistical approach
Cons
- Occassionally we would like to use specific goals for tests that are not directly possible, though Qubit always attempts to supply the desired data manually when this happens.
- Sometimes the lead time to create more complex tests has not been as predictable as we would have liked.
- We have now identified some tests that are increasing conversion rate for segments of our website traffic.
- We are able to rapidly deploy differently on site promotion formats.
- We have not been using Qubit long enough to give a firm overall view on ROI however.
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