The A/B testing tool you need to have
December 01, 2014
The A/B testing tool you need to have
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Qubit
Qubit has been used as an A/B testing tool and a feedback collection tool in our top European markets. It has mostly been used by the eCommerce department for rapid testing for our six most important sites. Moreover, it has been used by a variety of departments for better customer insights through the visitor opinion module. I can safely say that Qubit has helped us reduce the implementation time for most of our tests by more than 50% and has helped us create strong business cases for top management.
Pros
- A/B testing
- Collection of visitor opinion
- Visitor opinion auto-categorization
Cons
- Providing visitor opinion in the original language in combination with the English translations.
- Building A/B tests faster
- Improving customer experience for 100% of customers without being slowed down by the lack of IT resources
- Reduction of waste of resources as all the new requirements are tested first
Very good account management. Rapid A/B testing. Minimum IT resources needed.
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