Review
February 23, 2016
Review
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Qubit
Qubit was used by the digital department. I helped us understand behavioural value for the various marketing channels.
- The reporting capabilities are endless.
- Creating attribution rules to allocate the sale to the channel it's really due to.
- Changing perceptions from a last click model to a behavioural model.
- It was quite a tedious and long-winded to get the reporting tool working properly and getting accurate data.
- The data only tracked the desktop site and not the mobile traffic.
- The cost of the tool is very high for the returns generated.
We went with Optimisely for A/B testing as the tool as very easy to use and cheap in comparison with Quibit offering.