Item: Coveo Qubit
Rating: 7
Author: Verified User

Overall Satisfaction with Qubit

Qubit was used by the digital department. I helped us understand behavioural value for the various marketing channels.

The reporting capabilities are endless.
Creating attribution rules to allocate the sale to the channel it's really due to.
Changing perceptions from a last click model to a behavioural model.

It was quite a tedious and long-winded to get the reporting tool working properly and getting accurate data.
The data only tracked the desktop site and not the mobile traffic.
The cost of the tool is very high for the returns generated.

We went with Optimisely for A/B testing as the tool as very easy to use and cheap in comparison with Quibit offering.

Quibit is well suited to large companies, with an analyst team in place to make the most of the data that is being collected.

Comments

Laura Kightlinger
(Vendor Representative) commented 10 years ago
Thank you for your feedback. We are sorry to hear that you decided to use another tool and hope that you will re-consider Qubit in the future. The endless reporting and analysis capabilities you have mentioned make Qubit incredibly flexible, and data-driven testing and customer experience proves to be highly valuable to our clients. Please don't hesitate to contact me any time via LinkedIn (linked to this response) to discuss how Qubit can partner with you and your organisation. Thank you again for your feedback. - Laura, Head of Customer Success at Qubit