Front End Experimentation Platform
February 23, 2016

Front End Experimentation Platform

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Qubit

We use Qubit as our front end testing platform to carry out experiments on our site. It has proven invaluable in helping us to understand what our customer wants by giving us a data-led approach to building features.

Pros

  • Easily build A/B or A/B/n experiments.
  • Great previewing ability for quality assurance testing.

Cons

  • It would be great if Qubit introduced a back-end testing platform for some of our larger experiments.
I'd certainly recommend Qubit to anybody looking to gain insight into how customers are interacting with their website. Using A/B tests not only helps you understand the impact of a new feature but helps guide your iterations of existing features.

Comments

  • Laura Kightlinger | TrustRadius Reviewer
    Thank you so much for your feedback. It is great to hear that you also value the data-led approach to testing and personlisation, as we find this is the most effective way to improve customer experience. For large experiments, we are able split traffic on server-side changes and use our robust statistical model to measure the differences between variants. If you need any additional information about how to execute this, please do not hesitate to contact us. Thank you again for taking the time to provide your feeddback; we really value your input. - Laura, Head of Customer Success at Qubit

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