Qubit Products - A Big Win In AB/MVT and Personlisation!
February 23, 2016

Qubit Products - A Big Win In AB/MVT and Personlisation!

Christopher Glasper | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Qubit

We use Qubit in the Digital Media Team within BT Consumer, mainly for MVT/AB Testing. We have adopted it through the Digital department to help test areas of potential change, without the need to put such small changes into development.

This means that we can be sure of the change we want to make through analysing the outcome of certain tests (i.e. button colour change). Then we decide whether or not we want to put it into development. If we find the test shows significant increase or decrease in traffic, we have the data to work out if the change is good enough.


  • As Qubit is a smaller Digital company, they are amazing at being very Agile and helping us get the best out of the contract we have.
  • The strength that really applies to BT, is that items that may take weeks if not months to get into our pripeline can be dveloped, designed and test within a few weeks with Qubit. This means we dont waste our vital dev resource on things that may not work.
  • They are very good in knowing how to use their tools in the current Digital Market. They can really assist in getting the business needs delivered in a fast and systematic approach, which sometimes may not be possible in a company that don't know the possibilities of the market they are in.


  • It's hard to criticise a tool or team that you are still in the early days of building that relationship with. I would say that my only negative point at the moment is that although the team is fast and Agile, its experience is limited at doing things that other providers have. There is a trade off between the tools and functionality, which are in abundance on other platforms. The hands on and speediness to live ability of Qubit outweigh this in my eyes though.
We are using more of the functionality from Qubit, whilst still evaluating other offerings. I would say we will go with parts of various systems to get to the best solution we need as our output is complicated.

Qubit offer the majority of functionality that many smaller companies in Comparison to BT should need though.
For AB and Multivariate Testing, Qubit works as a great tool. We are also using this ability to move into the Personalisation area (i.e. using Data to carve and shape the user's experience). These two abilities seem to work well together in theory and only now are we moving this into fruition.


  • Laura Kightlinger | TrustRadius Reviewer
    Hi Christopher - Thank you so much for your feedback. We are pleased to hear that your experience with Qubit's tools and especially with the team have been so positive thus far, and we are looking forward to working with you to fully personalise BT's site. - Laura, Head of Customer Success at Qubit

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