Sailthru Review
April 19, 2018
Sailthru Review
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Sailthru
At Dotdash, we used Sailthru to manage the creation and deployment of our email newsletters. It was the primary tool used by the email marketing team and it allows us to send personalized email communications through to our newsletter subscribers. The email marketing department at Dotdash was a centralized service, meaning it worked with all of the great brands within the organization. The platform was responsible for sending email newsletters for The Spruce, The Balance, Very well, and the other brands under the DotDash umbrella.
- Personalized content based on user behavior and content consumption.
- Campaign workflow is very simple and allows for a large number of campaigns to be set up and managed in a short period of time.
- Sailthru has a great customer service team. Our account support with Sailthru was top-notch and is a testament to the culture there at the company.
- Sailthru focuses on email marketing. With all of the other "cloud" solutions out there trying to be everything to everyone, they lose focus on the importance of sending the email. This is where Sailthru shines.
- Like all email services providers, reporting could be improved. The platform gives a marketer everything that they need, but more advanced reporting can be a challenge.
- We have been able to do more, with less.
- As a complete newsletter platform, we were able to accomplish most of everything we needed to without requiring additional IT or product development resources.
Sailthru provided a powerful, easy-to-use platform that was able to adjust to the needs we had at Dotdash. It was able to support the simple campaigns where we would send static creative to all recipients and the complex dynamic campaigns where we were customizing content. The scale and flexibility really made it a great platform for us to use.