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Marigold Engage by Sailthru

Marigold Engage by Sailthru

Overview

What is Marigold Engage by Sailthru?

Marigold Engage by Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.

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Recent Reviews

TrustRadius Insights

Sailthru is a versatile email service provider that is widely used by various departments and organizations. For example, marketing teams …
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TrustRadius Insights
TrustRadius Insights

I’m sailing smoothly

8 out of 10
November 14, 2018
Incentivized
We’ve been using Sailthru for a few years. It’s relatively easy to set up campaigns and to send them to targeted audiences. Setting up an …
Continue reading
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Marigold Engage by Sailthru

Marigold Engage by Sailthru

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Unavailable

What is Marigold Engage by Sailthru?

Marigold Engage by Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Marigold Engage by Sailthru?

Marigold Engage by Sailthru is an email marketing and marketing automation solution from Marigold. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.

Engage by Sailthru’s marketing automation software is designed to enable marketers to deliver powerful customer-centric experiences. Their value proposition is that with Marigold Engage by Sailthru, through email, web, and mobile experiences, marketers can improve customer lifetime value, and eliminate churn.

Its key capabilities and functions are:
  • Email management
  • Site personalization
  • Mobile-based campaign management
  • Predictive segmentation and analytics
  • Retention analytics

Marigold Engage by Sailthru Integrations

Marigold Engage by Sailthru Competitors

Marigold Engage by Sailthru Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Marigold Engage by Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.

Iterable, Cordial, and Klaviyo are common alternatives for Marigold Engage by Sailthru.

The most common users of Marigold Engage by Sailthru are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(44)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Sailthru is a versatile email service provider that is widely used by various departments and organizations. For example, marketing teams rely on Sailthru to manage campaigns and lifecycles for triggered email series, saving them valuable time on email setup and allowing them to focus on other tasks. Similarly, engineering teams integrate Sailthru's APIs to seamlessly incorporate features such as triggering email series and setting/getting custom variables for users.

Sailthru's ability to deliver personalized emails efficiently and automatically has been highly praised by users. The platform optimizes engagement with users through personalized send times, ensuring that the right message reaches the right person at the right time. Additionally, Sailthru supports both transactional and campaign emails, making it a valuable tool for SaaS companies looking to enhance their marketing communications and prospecting efforts.

Furthermore, Sailthru proves its worth by providing accurate and detailed reporting on advertisement performance in e-newsletters, aiding clients in making informed decisions. Its effectiveness in managing email campaigns has been recognized by businesses across various domains, including digital publishing, advertising firms, legal divisions, and even business development, sales ops, and marketing departments. In each case, Sailthru streamlines the process of sending newsletters and targeted email sends while offering insights about the customer base and driving personalization efforts.

Overall, Sailthru is appreciated for its efficiency in automated email campaigns and ease of use across different departments. By solving issues related to manual sending, enabling testing and error-checking prior to sending newsletters, and providing valuable insights about the customer base, Sailthru proves to be a valuable asset for organizations seeking effective email marketing solutions.

Note: 264 words

User-Friendly Platform: Many users have found Sailthru to be a user-friendly platform that allows for easy list segmentation and management. Several reviewers mentioned that complex list segmentation is made easy, and they can manage user lists and groups effortlessly.

Intuitive User Interface: The simplicity and intuitiveness of the user interface in Sailthru have been praised by users. They appreciate the ease of navigation and understanding, even for those without advanced coding skills. Users also value the ease of use of the campaign editor and the ability to set up and manage a large number of campaigns quickly.

Effective Personalization Features: Sailthru's personalization features have received high praise from users. Many reviewers mention how Sailthru makes it very easy to build an audience based on specific criteria such as geo-targeting and engagement. Users highly appreciate the ability to personalize content based on user behavior and content consumption, considering it one of the most important aspects of email marketing.

Difficult to filter lists by date: Several users have found it challenging to filter lists by date created or date modified, making it difficult to track down specific lists or remove older ones.

Limited integrations with other applications: Some users have mentioned the lack of breadth and depth of integrations with other common SaaS applications compared to competitors like Mailchimp. This limitation can restrict the overall functionality and productivity for users who rely on seamless integration across different platforms.

Occasional outages during peak send times: A few users have experienced occasional outages during peak send times, such as Black Friday or Cyber Monday. While these issues have improved in recent years, they still pose a challenge for users relying on Sailthru's services during critical sales periods.

Attribute Ratings

Reviews

(1-21 of 21)
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November 11, 2021

Great platform, empowers non-technical marketers to utilize data and provides robust off the shelf analysis

Verified User
Director in Marketing
Media Production Company, 501-1000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
We are extremely happy with our partnership with Sailthru and I am a big fan. My only reservation in recommending unconditionally would be for the resources available at your company. Although non-technical users can use the platform with ease, to maximize utilization (and justify the cost), strong tech resources are preferable. Ease of use for integrations, APIs, and data management are spoken of highly by our tech teams, but organizations without those resources should plan for their need.
November 10, 2021

Sailthru adds smarts to any growing customer-focussed business

Russell Preston | TrustRadius Reviewer
Russell Preston
Senior Web Developer
Betabrand (Retail, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Sailthu is perfectly suited, no matter what level of technical skill you have or support from an Engineering team. That said, it includes many advanced features which can only be fully utilized when integrated with custom webhooks and after receiving customer data sent via their APIs. There may be easier solutions out there for less technical users or for people wanting a simpler setup to begin with.
November 08, 2021

An expensive & complicated ESP

TC
Tyrell Cromoshuk
Director of Marketing
Menlo Club (Consumer Goods, 11-50 employees)
Score 4 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
While Sailthru has the core competencies and platform to do email marketing, it's overly complicated and has a very poor user interface that most new to intermediate marketers may find challenging to use. Compared to a Klaviyo that is extremely user friendly, easy to use, and very straight forward. Sailthru reps are also not very helpful and debatably have more knowledge than a user would.
February 27, 2020

Email has never been easier with Sailthru

Verified User
Manager in Marketing
Consumer Goods Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Sailthru is great to manage all of your email campaigns. They have an easy-to-use visual editor for all of your automated designs. They focus only on emails and do a good job at it. I would not use Sailthru if you are looking for an all-in-one marketing solution such as Marketo, HubSpot, etc. Sailthru is not ideal for small businesses as it is very expensive software.
November 14, 2018

Sailthru: The Good, The Bad, The Ugly

Hayley Squire | TrustRadius Reviewer
Hayley Squire
Email Marketing Manager
Domino Media Group (Publishing, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Sailthru is well suited for any company that is working with a large email subscriber list and needs to send campaigns on a daily basis. It is probably less appropriate for anyone with a small list, or an e-commerce brand. I think there are better ESPs out there for e-commerce brands.
November 14, 2018

I’m sailing smoothly

Verified User
Employee in Social Media
Newspapers Company, 201-500 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Not good as a fully implemented web content management system. Good as a supplementary system to further build an audience. Not good as a fully implemented web content management system. Good as a supplementary system to further build an audience.
September 25, 2018

Detailed and accurate results

Cassidy Ebert | TrustRadius Reviewer
Cassidy Ebert
Client Services Manager
SourceMedia (Publishing, 501-1000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Sailthru is well suited for anyone who needs to provide detailed and accurate reporting to clients or team members. It is less appropriate when you are looking specifically for impressions and clicks, because we usually have to use OpenX to generate that information.
May 30, 2018

Sailthru's great with tracking newsletters!

Verified User
Account Manager in Product Management
Media Production Company, 51-200 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Sailthru does allow you to customize your preferences through coding to have the layout you desire. But there are many glitches that come with Sailthru in testing our newsletters. Things are delayed or do not transfer over well -- leading to the operations team having to test things multiple times when it should only take one try.
April 19, 2018

Great for some, but not all.

Mark Armstrong | TrustRadius Reviewer
Mark Armstrong
IT and Multimedia Projects Coordinator
Intermarkets, Inc. (Publishing, 11-50 employees)
Score 4 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
SailThru is great for a straight forward implementation of a email provider for merchant based operations. I believe it would do very well for users who are looking to salvage abandoned carts or market to others according to previous behavior. It falls short for publishers who long to for a deeper understanding of their userbase that don't have to make sale conversions. We're looking for specifics on behavior and trends over time and never truly discovered that information.
April 19, 2018

Sailthru Review

George DiGuido | TrustRadius Reviewer
George DiGuido
Vice President, Growth and Email Marketing
MXM (Meredith Xcelerated Marketing) (Publishing, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Sailthru is a perfect platform for any media and publishing company out there. If you are looking to provide your newsletter subscribers with a personalized experience based on their behavioral attributes, this is the platform that will enable you to get it done. Their Horizon functionality coupled with their Zephyr programming language allows for full flexibility when coding/developing creatively.
January 04, 2018

Sailthru ESP at a glance

Jake Bodmer | TrustRadius Reviewer
Jake Bodmer
Senior Marketing Manager - Audience Growth & Retention
Everyday Health Inc. (Media Production, 501-1000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Great platform for e-commerce as it connects easily with external sales data and automatic triggered emails sent to users in all parts of the sales funnel are a simple setup.
Not the best platform if you're looking to send to large lists repeatedly, you could accomplish this with a less robust tool.
January 04, 2018

A fully featured platform that tends to fly under the radar. Worth exploring.

Joe Strouth | TrustRadius Reviewer
Joe Strouth
Website and Marketing Manager
overstockArt.com (Fine Art, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It's well suited to marketers who are capable of building or bringing along their own templates, rather than relying on a WYSIWYG editor or template library provided by the vendor.
There seem to be fewer safe guards and less hand-holding in terms of best practices, which many can appreciate, but it could be a problem if the platform is to be used by a large number of people across disparate departments.
September 09, 2015

Peddling Pants Through Sailthru

Justin Adler | TrustRadius Reviewer
Justin Adler
Email Marketing Manager & Copywriter
Betabrand (Consumer Goods, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Sailthru is great for any company that is looking to move up from an entry level email service provider like MailChimp. It does require quite a bit more engineering work than MailChimp, but the payoff is well worth it. Their support team is also top notch and quick to respond to all queries.
January 21, 2015

Good feature set; problems with reliability and customer service

Tobias Walter | TrustRadius Reviewer
Tobias Walter
COO & CFO
shoeboxed Inc. (shoeboxed.com) (Computer Software, 51-200 employees)
Score 2 out of 10
Vetted Review
Verified User
Likelihood to Recommend
If Sailthru could fix their reliability issues and provide more customer-focused support, their tool would be awesome. But since those issues are critical for every kind of usage or companies, I could not recommend this tool.
May 17, 2014

Sailthru is Great!

Jeremy Gentile | TrustRadius Reviewer
Jeremy Gentile
Ad Operations Associate
ALM (Publishing, 501-1000 employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Overall, I have few if any real complaints with Sailthru. I believe it is exceptionally well suited from an Ad Operations perspective as it allows for users to easily access open and delivered information.

Key questions would be:

1. What do you intend to use Sailthru for?
2. Do you plan on regularly gathering statistics from Sailthru?
3. What are the ideal metrics you could collect from Sailthru?
May 10, 2014

An Experienced Email Marketer's Take on Sailthru

Verified User
Program Manager in Marketing
Consumer Services Company, 201-500 employees
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Sailthru is well suited to B-to-C email marketing, similar to how Marketo is well suited for B-to-B marketing.

During the selection process, I would ask specific questions on how one's existing CRM database would work with Sailthru, as well as how one's website would integrate with the dynamic content feeds available in Sailthru.
May 08, 2014

Sailing Thru #Startuplife

Amanda Gaeta | TrustRadius Reviewer
Amanda Gaeta
Marketing and Business Development
!Savory Restaurant (Food & Beverages, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
I would think the person using SailThru needs at least a year of experience in email marketing to utilize SailThru. This mostly has to do with the UI as well as the high level of functionality that beginners would not use (Vars, A/B testing, If statements within coding). The person has to do more than just general email blasts.
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