Great for some, but not all.
April 19, 2018
Great for some, but not all.
Score 4 out of 10
Vetted Review
Verified User
Overall Satisfaction with Sailthru
We are a digital publishing and advertising firm. We own and operate several websites and collected email addresses on those sites for the purpose of sending newsletters. In the newsletters, we would put advertisements and hopefully drive traffic to our sites to see other advertisements. Another service we offered was targeted email sends for clients based on information collected by Sailthru. Sailthru at the time we implemented said that they wanted to provide support to publishers and we were an ideal new client for them.
Pros
- SailThru collects an impressive amount of data on your users allowing you to leverage it for even more targeted sends.
- SailThru has a slick UI on the web that is designed pretty good.
- SailThru provides great training in person and online.
Cons
- SailThru never embraced supporting a publisher but rather focused on merchant-based use.
- The reporting SailThru offered always kind of left us wanting a little more.
- Support reps were sometimes difficult to get a hold of.
- We were able to grow our email lists, giving us more impressions on ads.
- We were able to re-engage users to some extent to gain more ad impressions.
- We were not able to manage lists in a way we thought possible at first.
- Critical Impact and Paramount
For us, a cost-effective email provider always seems to lack our version of a "total package". Sailthru seems to edge out others for merchants, but even the providers before and after Sailthru also fell a little short. There really doesn't seem to be a solution that truly embraces a digital publisher's email needs. As an IT person, my gut reaction is to just make our own version of something like this. It's not possible due to our size and capabilities though.
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