Item: Salesforce Lightning Platform
Rating: 8
Author: Verified User

Overall Satisfaction with Salesforce CRM Analytics

Use Cases and Deployment Scope

We currently use Salesforce CRM for all our platforms. That is from lead generation to RFP plus RFI processes and with order booking process and all the progression that the Salesforce CRM offers. I use it on a daily basis to find more leads, contacting more leads, generating new RFPs, and tagging new RFPs into the system, getting more sales from our biotech or pharmaceutical companies.

Pros and Cons

Pros

I really love that how efficiently I could track each and everything in Salesforce from lead generation, and then I can tag a contact or tag a lead, or I can get an RFP and tag that RFP, which was generated from so and so forth. So it gives me a credit of what I am doing and how I am contributing to changing the patient's lives.

Cons

Sometimes when we have the integrations while RFP processes or RFI processes, we can see that they're not seamlessly integrated with each other like RFI and RFP. So in that case I would find it a bit difficult with our internal systems as well as Salesforce. So we are still trying to work on that.

Return on Investment

I would say it's making our lives easier to track everything
Negative: giving the information to any system might hamper us in a good or bad way, but you never know.

Usability

I really like the platform and I would still recommend my friends or my colleagues use it on daily basis if they're not using it. There is English integration and I like how integrated it is with LinkedIn as well. If I'm trying to reach out to any companies on LinkedIn within a click, I can just sync all the contact information in Salesforce.

Key Insights

Do you think Salesforce Lightning Platform delivers good value for the price?

Yes

Are you happy with Salesforce Lightning Platform's feature set?

Yes

Did Salesforce Lightning Platform live up to sales and marketing promises?

Yes

Did implementation of Salesforce Lightning Platform go as expected?

Yes

Would you buy Salesforce Lightning Platform again?

Yes

Likelihood to Recommend

We use it for marketing, we use it for sales, so that's the best fit for us. But as I mentioned for the internal processes, it's quite difficult to tag all the RFPs since in ACDMO world, it's more like ours is custom built solutions for pharmaceutical industries, so it can get a bit complex. And then what other products

Comments

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Salesforce Lightning Platform Review