Shares its name with other Salesforce products, but is the black sheep of the stack
March 08, 2020

Shares its name with other Salesforce products, but is the black sheep of the stack

Sebastian Bergendorf | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Modules Used

  • Data Cloud for Marketing

Overall Satisfaction with Salesforce Marketing Cloud

It was used by a client, and as the client's media agency, we supported them in their usage.
  • Nice interface - can even browse data segments quite easily without being overwhelmed by loads of information.
  • Integrates well with other parts of the Salesforce stack.
  • Reporting section is very insightful and produces granular pieces of information which can easily become actionable.
  • Takes several days to create advanced segments (3rd party data), populate them and actually synchronise them with other platforms (in my case, DSP). Makes it very difficult to act with swiftness when market trends demand it.
  • Krux media pixels aren't accepted in GDPR-heavy regions, making them absolutely redundant. Clearly, Salesforce hasn't done a proper outreach in all regions to make publishers white-list their tech.
  • Rather poor match rate with DV360.
  • Too costly at the time to provide any incremental revenue, basically just acted as another collector of 1st party data (floodlights, GA360, Salesforce DMP).
Didn't choose Salesforce DMP, was chosen for us by client.

Do you think Salesforce Marketing Cloud delivers good value for the price?


Are you happy with Salesforce Marketing Cloud's feature set?


Did Salesforce Marketing Cloud live up to sales and marketing promises?


Did implementation of Salesforce Marketing Cloud go as expected?


Would you buy Salesforce Marketing Cloud again?


Google Marketing Platform (formerly DoubleClick), Lotame, Adform
For e-commerces that are heavy on CRM and loyalty strategies Salesforce DMP can prove to be useful.
If the programmatic setup is somewhat advanced I wouldn't use Salesforce DMP, since its main strengths lies within building 1st party audience segments.

Salesforce Marketing Cloud Support

We had contact with our client's technical staff instead of dealing with Salesforce support.