Robust Email Marketing Solution
Updated March 14, 2020

Robust Email Marketing Solution

William Reese | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud is primarily used by our Marketing Department. However, employees across the organization will benefit from it. Our organization has not had any formal email marketing solutions during my tenure. Employees tends to implement their own solutions - mainly mass emails from their address books - and then they need to "log" Opens, Clicks, Responses into our CRM system (if at all). Additionally, this method is not CAN-SPAM compliant, so we run a risk of FTC complaints.
  • integration including a connector app, bundled permission sets, user profile permissions
  • Customizable Data Extensions that use either Campaigns or Reports from
  • Customizable Subscription Center for mailing list recipients to manage emails they do and do not want to receive.
  • Administrative interface is quite a bit different than Likely a legacy holdover from it's roots in ExactTarget
  • Security configuration is confusing again a holdover from ExtactTarget
  • Knowledge articles lag behind each release
  • With only year of use, we are unable to quantify monetary ROI yet, however the annual subscription is five figures
  • It has centralized a previously decentralized set of end-user "solutions"
  • It provides visibility to all users of our CRM
Mailchimp in and of itself, is a good app, but it's native Salesforce connector is insufficient for our needs. While there are third-party connectors available, those are limited in their own ways as well.
As the number of nonprofits and the options available to fundraise increases exponentially, it is important to distinguish our nonprofit from the others. One way of doing that is with email marketing in order to maintain engagement with our donors and volunteers. We have multiple "Giving Societies" based on contribution levels. A lot of our donors are members of more than one Giving Society. Marketing Cloud enables us to target our emails efficiently and accurately so that we do not overwhelm donor inboxes and that the messages they do receive are relevant and easy to understand in the context in which that message addresses for that donor.

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