Love Salesforce Marketing Cloud
Updated August 21, 2024

Love Salesforce Marketing Cloud

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Salesforce Marketing Cloud

We use Salesforce Marketing Cloud predominately for sending mass communications to our databases including event information, newsletters etc. Uploading campaigns

Pros

  • Mass communication
  • Uploading campaigns
  • Tracking email delivery and open rates

Cons

  • Table feature in the emails - adjusting the sizes is difficult
  • Reporting is so simple - easy to see open rates and compare year-on-year
I prefer Salesforce Marketing Cloud over Mailchimp.

Do you think Salesforce Marketing Cloud delivers good value for the price?

Not sure

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Salesforce Marketing Cloud go as expected?

I wasn't involved with the implementation phase

Would you buy Salesforce Marketing Cloud again?

Yes

You have more flexibility in email creation than in competitor sites (mailchimp) being able to add tables, copy paste text boxes to ensure formatting is the same etc. Pinch points are not being able to easily amend table row/columns sizes.

Salesforce Marketing Cloud Feature Ratings

8.5
Dynamic content
7
Ability to test dynamic content
7
Email deliverability reporting
10
List management
10
8.0
Data quality management
8
9.0
Calendaring
9
Event/webinar marketing
9
Social Media Marketing ()
Not Rated
9.0
Dashboards
9
Standard reports
9
Custom reports
9
9.0
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
9
Third-party software integrations
9

Using Salesforce Marketing Cloud

10 - Sales and Marketing
Communications
10 - Content writers, IT support, Account managers
  • communications
  • tracking response rates
  • mass communication
  • subscription issues
  • multiple accounts (and people unsubscribing from one account but not others)

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