Pardot is a Powerful Marketing Automation Tool for Beginners to Pros
November 18, 2018
Pardot is a Powerful Marketing Automation Tool for Beginners to Pros
Score 9 out of 10
Vetted Review
Verified User
Software Version
Professional
Overall Satisfaction with Pardot
Our marketing team uses Pardot to automate demand generation programs for our business development unit. At a small scale, Pardot serves the purpose of acting as our email service provider for general newsletter style mailings. From a big picture perspective, Pardot manages automation of all elements of our demand generation programs to ensure valuable data capture, program efficiency and efficacy measures and a positive, modern experience for our digital leads. Prior to Pardot, multiple systems were used to do many manual steps to drive leads. Leads were coming in from one or two channels. Now, we have developed leads from multiple channels in an automated way, keeping our branding and messaging consistent and timely across these channels, while immediately alerting our sales team with marketing qualified leads.
- Automate demand generation programs across multiple marketing channels, both traditional and digital
- Provide valuable reporting and tracking to measure program efficiency and efficacy
- Arm small marketing teams with powerful, easy to use tools to act as modern marketers utilizing the best in current marketing automation technology
- Training and helpful resources are abundant and the Pardot community is a growing source of support and hub for marketing ideas
- Although not currently disruptive to our programs, send/action run times across assets and automations can delay campaign execution for those campaigns that come up last minute and need to launch ASAP
- Although reporting continues to improve, we typically utilize reports in Salesforce as well as Pardot to show results and trends across campaigns
- Prior to Pardot, our standard emails ran through MailChimp. Post Pardot implementation and migration to MailChimp, we saw an increase in overall open and click-through rates due to both improved deliverability but also increased ability to automate and communicate personally with subscribers.
- From a time-saved perspective, we now have many processes that would otherwise require hours of manual time running automatically through Pardot. This includes lead review, scoring and assignment, engagement programs and more.
- The ability to connect other third-party systems and integrate with Pardot promotes time savings and global visibility to the multi-channel efforts of our marketing team. We now have more data to point to what we're doing, how users are responding, what is working and what is not. That, to me, is priceless.
- Marketo and Infusionsoft
I've used both Infusionsoft and Marketo in previous roles to aid in marketing automation. Infusionsoft is much more small business and is great for that market. Marketo, although appropriate for a variety of company sizes, is less user friendly and requires more developed skillsets for managers of the system. There is no same ease of creating landing pages and emails, for example, as there is with Pardot, where inexperienced/non-designers and non-coders on your marketing team can make beautiful pages and emails that are mobile-friendly and dynamic.
25,000 to 100,000