Steep learning curve, good automation
October 17, 2024

Steep learning curve, good automation

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Salesforce Marketing Cloud

Salesforce Marketing Cloud is used within my global organisation by some teams. The product addresses a number of business problems particularly around email marketing, customer journey management, segmenting of audiences, etc. It allows us to build automated campaigns to our contacts within salesforce which is good as it is connected then to wider CRM reporting and sales data.

Pros

  • Email templates
  • A/B testing
  • Email performance analysis

Cons

  • Requires training to upskill
  • A bit technical to personalise / integrate your own data sources
  • Limited integrations
  • Less time spent on connecting email to sales crm
  • Less time spent building emails
  • More automated a/b testing
Salesforce Marketing Cloud is pretty flexible and has a number of options to support lots of different channels - I am not sure if we have access to all of these different elements but colleagues certainly enjoy those we use regularly. It can scale for very large organisations which is great as we continue to grow.
I have worked with all three providers across different businesses and seen the benefit of each one in different ways. It is good that Salesforce Marketing Cloud connects well with salesforce as a sales management CRM. Hubspot is a lot. more user friendly of an interface and takes less training/upskilling. Marketo looks clunky but has a lot of good functionality.

Do you think Salesforce Agentforce Marketing delivers good value for the price?

Not sure

Are you happy with Salesforce Agentforce Marketing's feature set?

Yes

Did Salesforce Agentforce Marketing live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Salesforce Agentforce Marketing go as expected?

I wasn't involved with the implementation phase

Would you buy Salesforce Agentforce Marketing again?

Yes

Salesforce Marketing Cloud is particularly not suited for when you want to make really rapid changes and personalisation to things, but it is well suited to tying your email marketing efforts specifically connecting them to salesforce sales cloud crm. It has some limitations with other integrations but is overall good for building automated campaigns if you put the time in to learn

Agentforce Marketing Feature Ratings

6.3
WYSIWYG email editor
6
Dynamic content
6
Ability to test dynamic content
6
Landing pages
7
A/B testing
5
Mobile optimization
7
Email deliverability reporting
7
List management
6
Triggered drip sequences
Not Rated
5.3
Lead nurturing automation
6
Lead scoring and grading
6
Data quality management
4
Automated sales alerts and tasks
5
6.0
Calendaring
5
Event/webinar marketing
7
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
6.3
Dashboards
7
Standard reports
7
Custom reports
5
6.8
API
Not Rated
Role-based workflow & approvals
6
Customizability
6
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
5

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