AI powered marketing decisions, improved market growth - Salesforce Marketing Cloud
September 26, 2024

AI powered marketing decisions, improved market growth - Salesforce Marketing Cloud

Alfiya Mukadam | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Salesforce Marketing Cloud

At Builder.ai, we provision a platform where customers come in and design an app on their own using our AI bot Natasha or by customising a set of features available throughout the platform. Salesforce Marketing Cloud is helpful in visualisation of customer journey across the platform. If they do not purchase, midway. We can track the data they provide and then contact them via email, calls. Provisioning of some offers through emails is also done through Salesforce Marketing Cloud

Pros

  • Customer journey mapping
  • Customised emails
  • Templates tailored to customer and organisation requirements
  • data visualisation
  • Reporting
  • Statistical analysis

Cons

  • The UI can be made more modular
  • Costing of the paid features can be reduced
  • Performance of the platform during peak hours can be improved
  • Improved sales
  • Customer engagement has increased
  • Market growth
  • More detail oriented customer centric decision making
  • High returns on investment
It offers a set of features to market the product in the market and get a significant attention of clients. Digital marketing is one of them, advertising on social media platforms. Customised email templates, etc. All these help improve marketing campaign and get customer attention and improve sales and overall business growth
I find the data stored in the database is very much cleansed and hence the overall decision making process improves. Also the customised emails, digital marketing features stacks the Salesforce Marketing Cloud way above others

Do you think Salesforce Marketing Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

No

Did implementation of Salesforce Marketing Cloud go as expected?

Yes

Would you buy Salesforce Marketing Cloud again?

Yes

Well suited- mid and large size organisations where data flows in bulk. Well suited for areas where data visualisation, customer experience is a top priority. Overall sales is improved using this platform

Not well suited- small scale organisations, startups.

Salesforce Marketing Cloud Feature Ratings

7.8
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
7
A/B testing
8
Mobile optimization
7
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
7.8
Lead nurturing automation
9
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
8
8.5
Calendaring
8
Event/webinar marketing
9
9.0
Social sharing and campaigns
9
Social profile integration
9
8.3
Dashboards
8
Standard reports
9
Custom reports
8
7.4
API
7
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
6
Third-party software integrations
8

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