SAP Customer Data Solution: " A great platform for customer data"
October 24, 2023

SAP Customer Data Solution: " A great platform for customer data"

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Customer Data Platform

Overall Satisfaction with SAP Customer Data Solutions

SAP Customer Data Plateform is a complete solution which allows customer data from various sources in a unified plateform. Also allows businesses to engage with customers across multiple options including mobile, web and social media. However it can be complex with existinv systems and applications we have in place. Cost is high for implementation and manintance and requires dedicated experts for implementation.
  • Integrates well with other tools.
  • Reliable and easy to use.
  • Improved customer engagement and experience.
  • Dashboards extensive capabilities at initial stage caused some issues.
  • Performance in terms of speed should be optimized.
  • High data volume take time to load in real time dashboards.
  • High budget product
  • External services integration needs to addressed
  • Dedicated resouce for the product
Its ease of use and availability helps alot.
SAP customer data platform is market leader in data unification. Integration with multiple data channels with real time customer data helped in decision making process.

Do you think SAP Customer Data Solutions delivers good value for the price?

Yes

Are you happy with SAP Customer Data Solutions's feature set?

Yes

Did SAP Customer Data Solutions live up to sales and marketing promises?

Yes

Did implementation of SAP Customer Data Solutions go as expected?

I wasn't involved with the implementation phase

Would you buy SAP Customer Data Solutions again?

Yes

It provided easy to use user interface. Supports multiple languages. Problems can be hadled via data analysis. Real depth data insights help user to grasp market lead.
However integration with external service present challenge for this product. Integration with external services should have been made easier.

SAP Customer Data Solutions Feature Ratings

Account Scoring
6
Customer Data Governance
7
Data Connectors
7
Data Enhancement
7
Data Ingestion
8
Data Storage
8
Data Visibility
8
Event Data
6
Identity Resolution
9
Standard visitor segmentation
7
Behavioral visitor segmentation
6
Traffic allocation control
6
Website personalization
7
Tag library
7
Tag variable mapping
7
Ease of writing custom tags
7
Rules-driven tag execution
7
Tag performance monitoring
7
Page load times
7
Mobile app tagging
8
Library of JavaScript extensions
7